Monster Energy Dale Jr.’s sponsor in 2008? NASCAR Nation is on pins and needles waiting to hear who will sponsor the ride [at Hendrick Motorsports] of Dale Earnhardt Jr. in 2008. The deal could fetch $28 million, vs. roughly $15 million this year, fueling a growing consensus that Budweiser will bow out of its eight-year relationship with Earnhardt at season’s end. Chatter from both NASCAR and Wall Street is making an Anheuser buyout of Hansen Natural, the Corona, Calif., maker of the popular energy drink, Monster Energy, increasingly likely. Officials at the companies were not available for comment. Mentioned as a possible successor in its own right to the King of Beers' deal with Earnhardt, Hansen’s Monster Energy drink has been distributed by Anheuser-Busch for over a year. In five months this year, sales have increased more than 67% on average vs. 20% for rival Red Bull, which is making its NASCAR debut this season as a primary sponsor. The test drive of Hansen’s high-growth "functional beverage" business makes an Anheuser takeover the next logical step. (Forbes.com), also...Monster Energy has a plant in Mooresville, NC and also a rumored sponsor is Mountain Dew...a Pepsi product.
