NASCAR Canada Established
Investors Business Daily
The National Association of Stock Car Auto Racing (NASCAR) today announced the formation of NASCAR Canada, in partnership with TSN, that establishes a Canadian base of operation with a new office and dedicated staff in Toronto and further extends the marketing of the sport in NASCAR's largest market outside of the U.S.
The business venture with TSN, a division of Bell Globemedia - one of Canada's leading media companies, supports the continued growth of the fan base of NASCAR in Canada and brings a range of sponsorship and licensing opportunities to all businesses involved in the sport. Under the agreement, TSN Events, TSN's marketing division, retains exclusive rights through NASCAR Canada to NASCAR's marketing assets over a multi-year period and will operate NASCAR Canada, providing partners with numerous opportunities in a sport known to have the most brand-conscious and brand-loyal fans.
"We are proud that the company synonymous with sports throughout the country has chosen NASCAR as a partner," said NASCAR Chief Operating Officer George Pyne." This partnership, which goes far beyond televising NASCAR in Canada, will help grow the NASCAR brand in Canada, attract new fans to our sport, and bring new marketing opportunities to NASCAR sponsors and licensing partners. It will be an important vehicle for NASCAR's continuing support of stock car racing in the Canadian market."
Investors Business Daily
The National Association of Stock Car Auto Racing (NASCAR) today announced the formation of NASCAR Canada, in partnership with TSN, that establishes a Canadian base of operation with a new office and dedicated staff in Toronto and further extends the marketing of the sport in NASCAR's largest market outside of the U.S.
The business venture with TSN, a division of Bell Globemedia - one of Canada's leading media companies, supports the continued growth of the fan base of NASCAR in Canada and brings a range of sponsorship and licensing opportunities to all businesses involved in the sport. Under the agreement, TSN Events, TSN's marketing division, retains exclusive rights through NASCAR Canada to NASCAR's marketing assets over a multi-year period and will operate NASCAR Canada, providing partners with numerous opportunities in a sport known to have the most brand-conscious and brand-loyal fans.
"We are proud that the company synonymous with sports throughout the country has chosen NASCAR as a partner," said NASCAR Chief Operating Officer George Pyne." This partnership, which goes far beyond televising NASCAR in Canada, will help grow the NASCAR brand in Canada, attract new fans to our sport, and bring new marketing opportunities to NASCAR sponsors and licensing partners. It will be an important vehicle for NASCAR's continuing support of stock car racing in the Canadian market."