NASCAR makes concession to major sponsors

[pjmolo]

DAYTONA — In a move designed to bring their business closer to its core values, top NASCAR officials announced Monday that from now on, rather than racing to determine a winner, advertising-bedecked cars would slowly circle the track in a noncompetitive marketing parade set to begin with next year's Daytona 500.

"Declining revenue made us take a closer look at the sport, and we found that many fans couldn't even see the logos and graphics on cars when all that high-speed racing was taking place," NASCAR president Mike Helton said. "Now that we've eliminated the competitive aspect, we're also free to give our sponsors what they've been asking for: new advertising on the track, flashier ads applied during pit stops, and a safer, more relaxing marketing environment overall."

Fans objecting to the move were encouraged to take advantage of NASCAR's wide array of newly available advertising space to voice their concerns.

 

[FenderBumper]

lol Who gets credit for this?

 

[TexasRaceLady]

ROTFLMAO ---- some have waaaaaaay too much imagination and time.

 

[Greg]

Can we get poll dancers on a flatbed?

 

[StandOnIt]

What about T.V. commercials? How about an infomercial? I have an anxiety attack if the TV goes for longer than ten minutes without one.

 

[Zerkfitting]

Marketing has too much time on their hands. Let's see, sponsor for the race, sponsor for the track, sponsors on each car, commercials, sponsors on driver suits, teams can't talk without mentioning sponsors, sponsored TV features. They better start thinking about sponsor saturation.

 

[Charlie Spencer]

Marketing has too much time on their hands. Let's see, sponsor for the race, sponsor for the track, sponsors on each car, commercials, sponsors on driver suits, teams can't talk without mentioning sponsors, sponsored TV features. They better start thinking about sponsor saturation.

Uh, check the date...

 

[hawg dawg]

DAYTONA —" advertising-bedecked cars would circle the track in a noncompetitive marketing parade set to begin with next year's Daytona 500."

thought that's what we just had this past daytona 500 ?? ha!

an we was tha fools ! ha!

 

[SuperTex14]

I smell onion.

 

[pjmolo]

I smell onion.

ding ding ding