Hate to rehash this topic, but there are some interesting revelations including dynamics of the Brian France-Lesa France Kennedy relationship.
Nascar threw a bash at Kansas Speedway in October to thank Sprint Corp. for being stock-car racing’s top sponsor for 13 years. More than 800 Sprint employees received hot dogs, burgers and seats to a nail-biting race.
One thing was missing: a new sponsor. Despite knowing for two years that Sprint was leaving, Nascar didn’t announce a replacement until December, when it announced that energy-drink maker Monster Beverage Corp. had won naming rights to the top-tier racing circuit.
Monster paid about $20 million, below Nascar’s asking price of $35 million and nowhere close to the original goal of $100 million, according to television and racing-industry executives familiar with the new contract. A Nascar spokesman wouldn’t comment.
With the first big race of the new season on Feb. 26, Nascar’s problems seem to have spun out of control.