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NASCAR ratings rise 59 percent since 2000
November 21, 2002
NEW YORK (AP) -- NBC's coverage of last Sunday's Winston Cup race from Homestead-Miami Speedway delivered a 5.2 national rating, NASCAR's best ever against NFL football, according to Nielsen Media Research.
That boosted the combined Winston Cup season average rating for NBC and TNT to 4.3, an increase of 13 percent over 2001 and 59 percent over 2000, the year before the current television rights deal went into effect. The races averaged 3.8 last year and 2.7 for 2000.
All season averages exclude the Daytona 500 and the prime-time Pepsi 400, races which alternate between NBC and Fox each year.
The 5.2 rating for the Homestead-Miami Speedway race was an increase of 37 percent over last year's 3.8 and was the highest in the four-year history of the event. A total of 20 million people tuned into all or part of the race in which Tony Stewart captured his first Winston Cup championship.
Fifteen of the 20 NBC and TNT races (including Daytona) equaled or improved the household ratings from 2001, and seven of the eight NBC races that went head-to-head against pro football achieved a rating of 4 or better. Last year, only three of six races generated a 4 rating in head-to-head competition with pro football.
NBC's 10.9 rating for its inaugural coverage of the Daytona 500 became the highest-rated and most-viewed broadcast in the race's 24-year live broadcast history, and it was the highest-rated of any auto race since 1984, when the Indianapolis 500 earned a 12.9 rating and 25 share.
The rating is the percentage of all homes with TVs, whether or not they are in use
November 21, 2002
NEW YORK (AP) -- NBC's coverage of last Sunday's Winston Cup race from Homestead-Miami Speedway delivered a 5.2 national rating, NASCAR's best ever against NFL football, according to Nielsen Media Research.
That boosted the combined Winston Cup season average rating for NBC and TNT to 4.3, an increase of 13 percent over 2001 and 59 percent over 2000, the year before the current television rights deal went into effect. The races averaged 3.8 last year and 2.7 for 2000.
All season averages exclude the Daytona 500 and the prime-time Pepsi 400, races which alternate between NBC and Fox each year.
The 5.2 rating for the Homestead-Miami Speedway race was an increase of 37 percent over last year's 3.8 and was the highest in the four-year history of the event. A total of 20 million people tuned into all or part of the race in which Tony Stewart captured his first Winston Cup championship.
Fifteen of the 20 NBC and TNT races (including Daytona) equaled or improved the household ratings from 2001, and seven of the eight NBC races that went head-to-head against pro football achieved a rating of 4 or better. Last year, only three of six races generated a 4 rating in head-to-head competition with pro football.
NBC's 10.9 rating for its inaugural coverage of the Daytona 500 became the highest-rated and most-viewed broadcast in the race's 24-year live broadcast history, and it was the highest-rated of any auto race since 1984, when the Indianapolis 500 earned a 12.9 rating and 25 share.
The rating is the percentage of all homes with TVs, whether or not they are in use
