S
StoneTown
Guest
Nascar Mexico has been a real bright spot for the sport in the last decade.
There's been a boom in building new tracks. Mexico was totally F1 territory, but Nascar has invested wisely and grown a market and fanbase for stock cars and oval racing. Car counts up, sponsors up. More drivers, more fans, more tracks, more sponsors.
Obviously Nacar also really, really wants to find a young, handsome bilingual Mexican driver they can move to Sprint Cup and market across Latin America.
http://www.usatoday.com/story/sport...co-toyota-series-ocesa-canada-europe/5818661/
NASCAR has reached a 10-year agreement with OCESA to continue operating its Mexico-based Toyota Series through the 2023 season.
The 15-race circuit will begin its 11th season this weekend at Phoenix International Raceway. It's been the most successful venture of NASCAR's plan to expand stock-car racing globally, drawing peaks crowds of 30,000.
"This historic announcement represents the next step in the growth of the sport and the international impact NASCAR is making," NASCAR executive vice president of racing operations Steve O'Donnell said in a statement. "The NASCAR Mexico Toyota Series continues to be a bridge that makes NASCAR more relevant to the Hispanic community in the U.S. Along with the NASCAR Canadian Tire Series and the NASCAR Whelen Euro Series, the NASCAR Mexico Toyota Series gives our sport a strong and unified presence across North America and Europe."
The series had a tentpole-style event with a Nationwide Series race in Mexico City from 2005-08. O'Donnell said NASCAR is considering returning to the country with the Nationwide Series and also is looking at sites in Canada. Nationwide raced in Montreal from 2007-12, and the Camping World Truck Series made its debut at Canadian Tire Motorsports Park in Ontario last year.
NASCAR is seeking to build grassroots circuits in other countries similar to Mexico and Canada. The Whelen Euro Series, which runs in Spain, France, England and Germany, is entering its third year, and the sanctioning body also is looking at Brazil, Japan and Russia.
There's been a boom in building new tracks. Mexico was totally F1 territory, but Nascar has invested wisely and grown a market and fanbase for stock cars and oval racing. Car counts up, sponsors up. More drivers, more fans, more tracks, more sponsors.
Obviously Nacar also really, really wants to find a young, handsome bilingual Mexican driver they can move to Sprint Cup and market across Latin America.
http://www.usatoday.com/story/sport...co-toyota-series-ocesa-canada-europe/5818661/
NASCAR has reached a 10-year agreement with OCESA to continue operating its Mexico-based Toyota Series through the 2023 season.
The 15-race circuit will begin its 11th season this weekend at Phoenix International Raceway. It's been the most successful venture of NASCAR's plan to expand stock-car racing globally, drawing peaks crowds of 30,000.
"This historic announcement represents the next step in the growth of the sport and the international impact NASCAR is making," NASCAR executive vice president of racing operations Steve O'Donnell said in a statement. "The NASCAR Mexico Toyota Series continues to be a bridge that makes NASCAR more relevant to the Hispanic community in the U.S. Along with the NASCAR Canadian Tire Series and the NASCAR Whelen Euro Series, the NASCAR Mexico Toyota Series gives our sport a strong and unified presence across North America and Europe."
The series had a tentpole-style event with a Nationwide Series race in Mexico City from 2005-08. O'Donnell said NASCAR is considering returning to the country with the Nationwide Series and also is looking at sites in Canada. Nationwide raced in Montreal from 2007-12, and the Camping World Truck Series made its debut at Canadian Tire Motorsports Park in Ontario last year.
NASCAR is seeking to build grassroots circuits in other countries similar to Mexico and Canada. The Whelen Euro Series, which runs in Spain, France, England and Germany, is entering its third year, and the sanctioning body also is looking at Brazil, Japan and Russia.
