NASCAR Sponsor Mars, Inc. Thrilled With Partnership

dpkimmel2001

dpkimmel2001

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I hope some other potential NASCAR sponsors read this article in FORBES. Interesting stuff here.....


NASCAR Sponsor Mars, Inc. Thrilled With Partnership; Boasts 4-to-1 Return On Investment

Mars, Inc., the company responsible for manufacturing M&M’s, has been a NASCAR sponsor for over 20 years, which is one of the longest standing partnerships within the sport. It takes a lot of goodwill and success for a brand to stay connected to any one sport for such a vast amount of time. The proof may be found in the raw data, which NASCAR has provided to Forbes.com in an effort to showcase the value of its longtime partner in Mars, Inc. (specifically M&M’s).

Perhaps the most impressive statistic produced by NASCAR (and measured by Mars, Inc. tracking data) is that Mars, Inc. receives an impressive 4-to-1 return on investment from their sponsorship in NASCAR. Further analysis reveals that M&M’s is the 4th most recognized brand in NASCAR with a 72% brand loyalty over competitors and that sponsorships effectively create a 5th season of sales for Mars, Inc., which is on par with the size of Mars North America Christmas selling season.
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The rest can be read here.
 
MOEJOE said:
Belive it or not, there are lots of good Dark Chocolates that go good with a craft brew.
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Agreed. But Miller Lite is hardly a Craft Brew!

Chocolate is also quite good with bacon, BTW!
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