NASCAR sponsorship revenue to increase for 2011

MRM

MRM

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Interesting considering some prominent teams had a hard time finding sponsors and racetracks are struggling to find race sponsors.

NASCAR sponsorship revenue increasing in 2011: NASCAR has finalized eight of 12 renewals and added two new partners, a combination that increases its total annual sponsorship revenue by 10 percent in 2011. The sanctioning body has renewed two-thirds of the sponsorship deals due to elapse this year, signing renewals with Toyota, GM, Dodge, Unilever and DirecTV. Three other extensions are agreed to and currently being finalized, said Jim O'Connell, NASCAR vice president of corporate marketing. Tylenol, Tissot and Nicorette all declined to extend their agreements, and the sanctioning body is still negotiating with insurer Aflac, which has one year left on its sponsorship of Roush Fenway's #99 Sprint Cup car driven by Carl Edwards. The sanctioning body added partnerships with Drive 4COPD, a national public health campaign, and Growth Energy, an American ethanol interest group. NASCAR's marketing partnerships generally range from $2 million to $10 million a year. NASCAR has three key renewals due in 2011 with Mars, Bank of America and UPS. It already has begun negotiations with those partners and is looking to add new partnerships in the timekeeper, consumer electronics and salted snacks categories. It plans to be more aggressive in seeking additional green partnerships, too.(Sporting News)(12-8-2010)
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This is sort of funny to me, but when you put this story with the story that Verison is having too many problems with the top NASCAR series that they are now moving to the IRL, who is winning the war?
 
buckaroo said:
This is sort of funny to me, but when you put this story with the story that Verison is having too many problems with the top NASCAR series that they are now moving to the IRL, who is winning the war?
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Verizon wasn't a NASCAR sponsor. They were a team sponsor.
 
Yeah but they pretty well got forced out by Sprint since its a NASCAR sponsor.
 
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