NASCAR With Dad

SlicedBread22

SlicedBread22

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http://www.adweek.com/news/advertising-branding/how-nascar-plans-own-fathers-day-157630

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.

Family is a recent centerpiece of the stock-car circuit's marketing, anchored by Ogilvy & Mather's "Heroes" spot that debuted earlier this year. But family, especially the connection between fathers and sons, has long been central to NASCAR's legacy, and now the brand is building on that connection for a campaign leading up to Father's Day on June 15.

"We are all about lineage—fathers and sons, grandfathers. It makes absolute sense for us to put a stake in the ground and own Father's Day for our fans and our brand," said Matt Shulman, Nascar's managing director of marketing platforms.

The "Nascar With Dad" promotion, beginning today, will encourage fans to share their Nascar memories through social media, but it will also center on a giveaway offering one father-and-child duo a unique Father's Day experience: riding together in the Goodyear Blimp over the Homestead-Miami Speedway on Ford Championship Weekend.


That would be awesome!



 
SlicedBread22 said:
http://www.adweek.com/news/advertising-branding/how-nascar-plans-own-fathers-day-157630

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.

Family is a recent centerpiece of the stock-car circuit's marketing, anchored by Ogilvy & Mather's "Heroes" spot that debuted earlier this year. But family, especially the connection between fathers and sons, has long been central to NASCAR's legacy, and now the brand is building on that connection for a campaign leading up to Father's Day on June 15.

"We are all about lineage—fathers and sons, grandfathers. It makes absolute sense for us to put a stake in the ground and own Father's Day for our fans and our brand," said Matt Shulman, Nascar's managing director of marketing platforms.

The "Nascar With Dad" promotion, beginning today, will encourage fans to share their Nascar memories through social media, but it will also center on a giveaway offering one father-and-child duo a unique Father's Day experience: riding together in the Goodyear Blimp over the Homestead-Miami Speedway on Ford Championship Weekend.


That would be awesome!
Click to expand...

I could tell lots of stories about how my dad helped get me hooked on racing. However, he is terrified of heights, so winning this "prize" for him would likely end in me getting tossed out of the Goodyear Blimp.
 
My dad made me a racing fan on accident. He liked to put races on and nap way back when, and my fanhood was born. He doesn't like NASCAR lol.
 
I can remember being as young as five or six years old and sitting in front of the TV playing with my little diecast stock cars and watching races with my dad.

He passed in January of 2011. He was always a Ford guy and I wish he could have stuck around long enough to see Trevor Bayne and the Wood Brothers win the Daytona 500. That was a great day for me. :)
 
my dad would come from the next town over, carry me to his & moms house on saturdays to be able to see the nascar highlights on wide world of sports (before 1979), then drive me back home after. i was raised by my grandparents and no way was a tv on during the day time. plus when him, mom, and older brother went to the local track saturday night (cherokee speedway) he always came by for me. from there we attended live races and he always sat me beside him and would explain everything to me. it's been 18 years since his passing and i still catch myself wanting to call and ask how did he like the race.
 
My Dad took me to the races as a boy. He explained to me why winners won, and the losers lost.
Back then the cars were more hand built, one off and unique. He could look, they way it set, its height, line and drivers apex and tell me how they got it right. It was wonderful maybe the best poetry I ever heard in my life.

My dad died in November, 2000. He was already in ICU in October, and aside from the support he was already gone. My brother and I watched Dale win his last race at Talladega on the TV. That drive was special in its own right, and I couldn't think of a better way for Dale to win his last race.

But in my own little world on that October day, I knew my dad was gone and he would have loved to have seen Dale driving that day. And in a humble way I knew his blood was still flowing in his two sons, we needed to enjoy it for him, and man it was great. I guess I am selfish, it was Dales last cup win and that rightfully is the significance.

If I could have another day with Dad, I would tell him thank you a million times. Thanks for helping me when I tried to race. He just worked in a cotton mill, and he couldn't do much. But he was the smartest man I ever met, the best friend I ever had. And I was a dumbass with a smartass mouth that regrets all the pain and ingraditue I gave him.

And if I had that day it would be on a Saturday, and we would finish it at Greenville Pickens. It would be early 1970s, with a field full Chevelles, Nova Chevy IIs, 55s, 57s, Fairlanes, Falcons, and Mustangs.
Dad would be explaining it all, and I would know he was the best all over again.

If your mom or dad is alive, dont waste precious time, let them know what they mean to you while you can.
 
I took my dad to his first NASCAR race --- it was the very first night race at Daytona --- Oct. 1998. It was the July race that had been postponed because of the terrible fires in Florida that year. He had a grand time.
He had always been an Indy fan, had been to several 500s, but never a NASCAR race.
I made him a fan that night.

Greg, I lost my dad in December of 2000, so I share your loss.
 
My dad is a car guy and mostly because of that, he was/is a race fan. We've gone to a few Nascar races but the moments I cherish is when I was a young boy going to the local track, getting in free and just having a good time with my dad. I took out my earplugs pretty quick lol. I love the noise and the smell of rubber.

Even though I'm much older now, I asked my pops to take me out to the speedbowl for my birthday.. That's all I really want.

I hope to one day take my own kid (if that ever happens lol ) to races. Its a great bonding experience.
 
That's what got me started. My dad was a huge Harry Gant fan, so I also became a fan of Gant from the time I started watching NASCAR in the mid-80's until his retirement in 1994. He doesn't give two sh*ts about stick and ball sports, so NASCAR was the one sport we could watch together.
 
My Dad is not a race fan, but I am. And I have a son. And when Kyle Busch won at Fontana this year we jumped around and hugged like little kids. I love it, and I have passed it to him.
 
This is a great move by NASCAR - its what racing is all about to me. Weekend after weekend with dad at the track defined my childhood and instilled the "octane in my blood" blessing that I believe many on here share. I lost my dad when I was 21 and it left a pretty big void in my life. Even though our time together was short - he gave me an invaluable passion for racing that I cherish every time I'm at the track, because in a weird way I feel like he is there too.
 
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