NASCAR's price for Busch Series sponsorship falling
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NASCAR's once-promising negotiations with Subway to title sponsor its No. 2 series have hit the skids, sources say, and the sanctioning body has spent the last few weeks revisiting many of the brands that initially turned down the sponsorship. KFC, Dunkin' Donuts and Allstate, each of which had been contenders for the sponsorship earlier in the process, are among the companies NASCAR has approached in the last few weeks as its tries to replace Anheuser-Busch. A-B sponsored the Busch Series for 25 years before deciding to make this its final season. Subway, which was considered the front-runner 30 to 60 days ago, remains in talks with NASCAR, but industry insiders no longer characterize America's largest restaurant chain as the favorite. As NASCAR seeks a new title sponsor, industry insiders say the price is dropping. NASCAR was asking $30 million a year when it began the sales process in the first quarter of the year, but that figure has dropped by nearly half. -- Sports Business Journal
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NASCAR's once-promising negotiations with Subway to title sponsor its No. 2 series have hit the skids, sources say, and the sanctioning body has spent the last few weeks revisiting many of the brands that initially turned down the sponsorship. KFC, Dunkin' Donuts and Allstate, each of which had been contenders for the sponsorship earlier in the process, are among the companies NASCAR has approached in the last few weeks as its tries to replace Anheuser-Busch. A-B sponsored the Busch Series for 25 years before deciding to make this its final season. Subway, which was considered the front-runner 30 to 60 days ago, remains in talks with NASCAR, but industry insiders no longer characterize America's largest restaurant chain as the favorite. As NASCAR seeks a new title sponsor, industry insiders say the price is dropping. NASCAR was asking $30 million a year when it began the sales process in the first quarter of the year, but that figure has dropped by nearly half. -- Sports Business Journal
