NASCAR’s watching you

dpkimmel2001

dpkimmel2001

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New video boards feeding valuable data back to tracks

Those video boards set up around NASCAR racetracks can give vital information about the race, weather and other updates and entertainment for fans.

They also can give vital information to the racetracks and advertisers. They are watching you. Kind of.

Ingenuity Sun Media (ISM) has deals with all NASCAR Cup tracks except Indianapolis to handle the video boards around the track. When they announced the deals, the technology promoted was that the software inside the boards could determine how long people watch -- a key for advertisers.

But it also provides an additional benefit to the tracks.

Read the rest here

http://www.espn.com/racing/nascar/story/_/id/20990688
 
They sure as heck didn't have to look at many people at Charlotte as no one showed up for that event as apparently 10's of thousands bought tickets and didn't use them. Yeah....that's the ticket.........as Tommy Flanagan would say.

I do love the irony of Nascar deciding to watch people after most have left. Only in Nascar!
 
This can't be..it must be making stuff up. :D

The data has shown promising information about the crowds at NASCAR races, he said. ISM recently bought the racetrack naming rights to Phoenix Raceway.

"We've learned the age demographic is more diverse than we thought it would be," Hutchins said. "We're seeing a very balanced male-female [ratio], we're seeing a very balanced adult-young adult [ratio], and we're seeing a bigger crowd than they told us we would see."
 
StandOnIt said:
This can't be..it must be making stuff up. :D

The data has shown promising information about the crowds at NASCAR races, he said. ISM recently bought the racetrack naming rights to Phoenix Raceway.

"We've learned the age demographic is more diverse than we thought it would be," Hutchins said. "We're seeing a very balanced male-female [ratio], we're seeing a very balanced adult-young adult [ratio], and we're seeing a bigger crowd than they told us we would see."
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The way to know if there is any merit to this is to see how other areas of Nascar are impacted. Did Nascar get more, less or about the same money from Monster to have series naming rights? Doea Nascar have a title sponsor signed for next year and the year after? Are driver salaries trending up, down or staying about the same as in previous years? Are there enough good paying sponsors to keep all teams open and employ former champions like Matt Kenseth, Kurt Busch and marketing machine Danica Patrick? Are tracks adding any seats to keep up with demand? Are there new tracks being built? Do more, less or about the same amount of people watch Nascar as last year, the year before last year and 5 years prior to that?

I think if you can get positive answers to most of those questions Nascar is definitely on the upswing but if not Phoenix is an anomaly. Another thing to consider is how long is ISM committed for and for how much? Perspective is always a good thing for those wanting to know the real story.
 
Skoalbandit33 said:
The way to know if there is any merit to this is to see how other areas of Nascar are impacted. Did Nascar get more, less or about the same money from Monster to have series naming rights? Doea Nascar have a title sponsor signed for next year and the year after? Are driver salaries trending up, down or staying about the same as in previous years? Are there enough good paying sponsors to keep all teams open and employ former champions like Matt Kenseth, Kurt Busch and marketing machine Danica Patrick? Are tracks adding any seats to keep up with demand? Are there new tracks being built? Do more, less or about the same amount of people watch Nascar as last year, the year before last year and 5 years prior to that?

I think if you can get positive answers to most of those questions Nascar is definitely on the upswing but if not Phoenix is an anomaly. Another thing to consider is how long is ISM committed for and for how much? Perspective is always a good thing for those wanting to know the real story.
Click to expand...

it more fun to post this stuff and watch you bust your ass trying to dispute it.:p
 
Time to bust out the bright "**** BRIAN FRANCE" tee.
 
StandOnIt said:
it more fun to post this stuff and watch you bust your ass trying to dispute it.:p
Click to expand...

Hey.....you are supposed to have me on ignore!

I always have time to respond to falsehoods and they are easier to refute than falling in love. Between the new weather thing and the PIR naming rights Nascar has the world by the tail.....:D
 
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