W
Ward Burton
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JAYSKI.COM
NBC’s ad revenue from NASCAR is up 20 percent this year, a “jump attributed primarily to the new format in which the final 10 races will act as a playoff” for the Nextel Cup, according to Andy Bernstein of the Sports Business Journal. The network has “sold title or presenting sponsor ad packages for 10 races and expects to close a few more by the end of the season. Last year it sold 11 in all.” Presenting deals require the purchase of at least six 30-second spots per race, and title sponsorships require eight to 10 spots, costing $750,000 to nearly $1.5 million. ExxonMobil retailers recently signed on as the presenting sponsor for the Aug. 8 Brickyard 400. Subway, already title sponsor of the Oct. 24 race in Martinsville, bought the presenting sponsorship of the Checker Auto Parts 500 in Phoenix Nov. 7. But NASCAR is still “not making money for NBC.” NBC Sports President Ken Schanzer, on breaking even with NASCAR: “We’re not there, but we’re gaining on it.”
NBC’s ad revenue from NASCAR is up 20 percent this year, a “jump attributed primarily to the new format in which the final 10 races will act as a playoff” for the Nextel Cup, according to Andy Bernstein of the Sports Business Journal. The network has “sold title or presenting sponsor ad packages for 10 races and expects to close a few more by the end of the season. Last year it sold 11 in all.” Presenting deals require the purchase of at least six 30-second spots per race, and title sponsorships require eight to 10 spots, costing $750,000 to nearly $1.5 million. ExxonMobil retailers recently signed on as the presenting sponsor for the Aug. 8 Brickyard 400. Subway, already title sponsor of the Oct. 24 race in Martinsville, bought the presenting sponsorship of the Checker Auto Parts 500 in Phoenix Nov. 7. But NASCAR is still “not making money for NBC.” NBC Sports President Ken Schanzer, on breaking even with NASCAR: “We’re not there, but we’re gaining on it.”
