HoneyBadger
I love short track racing (Taylor's Version)
And it seems clear that a linchpin of NBC's approach will be to maximize the emotion within the sport, even if that means trying to break drivers of some longstanding habits -- like immediately thanking all of their sponsors when they climb out of a car in Victory Lane.
"I think the sponsors are so critical to this sport. They need to be honored and respected. But your first answer shouldn't be thanking the sponsors," Flood said at the NASCAR Motorsports Marketing Forum that opened Champion's Week. "The first answer should be the emotion of the moment and the significance of the moment. … The sponsors can come at the back end of it, and I would never shortchange that. But I think the emotion has to come first."
Burton agreed, saying the sponsor logos on a driver's cap and firesuit should suffice.
"Do you really need to say it? I mean, most people can read," Burton said. "I've been in this sport forever, and when you push (sponsors) all the time, I think it takes away from the emotion of the sport. … That's why you wear a uniform with all the stuff on it. And to be honest, that's what I've done for 20 years. And I've never had a sponsor come to me and say, 'You need to mention our name more.' I don't remember ever having that conversation. And the reason why was, I was respected for answering the question."
"I think the sponsors are so critical to this sport. They need to be honored and respected. But your first answer shouldn't be thanking the sponsors," Flood said at the NASCAR Motorsports Marketing Forum that opened Champion's Week. "The first answer should be the emotion of the moment and the significance of the moment. … The sponsors can come at the back end of it, and I would never shortchange that. But I think the emotion has to come first."
Burton agreed, saying the sponsor logos on a driver's cap and firesuit should suffice.
"Do you really need to say it? I mean, most people can read," Burton said. "I've been in this sport forever, and when you push (sponsors) all the time, I think it takes away from the emotion of the sport. … That's why you wear a uniform with all the stuff on it. And to be honest, that's what I've done for 20 years. And I've never had a sponsor come to me and say, 'You need to mention our name more.' I don't remember ever having that conversation. And the reason why was, I was respected for answering the question."
http://www.nascar.com/en_us/news-media/articles/2013/12/04/nbc-coverage-nascar-2015-jeff-burton.html
Finally, people who have a clue covering NASCAR.