Need your input!!

[kjjz28]

Hey folks...I am doing some research for my job and need as much feedback as I can about buyer loyalty, specifically around motorsports sponsors. Please take a minute to answer this poll. Thanks for your time!!!

 

[Bucky Badger]

I try to be as loyal as I can. mmmmmm Miller lite!!!

 

[vanzetti]

Kinda depends on the product unfortunately...

I find myself in Lowes a little more than HD b/c of loyalties, but I don't care about Pepsi products, Chevy's etc...

 

[majestyx]

I drink Pepsi, I prefer shopping at Lowes over Home Depot, and pretty much try to stay 'brand' loyal with the exception that I don't drive a Chevy. Hope this helps.

 

[Lap3Forever]

Im somewhat, but in the end dont really matter to me.

 

[esorlxaw]

I'm more disloyal to the drivers that I don't like's sponsors than I am loyal to my own.

 

[Professur]

Nil. My only loyalty lies with good customer service, product quality, and not offending me with insulting and retarded advertising.

 

[SlowNeasy]

LoL Professur, I agree <g>

 

[buckaroo]

I can honestly say that I don't care what is on the side of the car that my favorite driver drives. Besides, there are times when there are competing sponsors that have drivers I like. I prefer HD over Lowes even though the headquarters for Lowes is but a scant few miles away from where I live. I do drive a Dodge, but it isn't because Kahne drives one. For years, my favorite driver drove a Ford and all those years, I only owned two Fords.

I guess I really go with what I like rather than blindly going where some people tell me to go.

 

[Mopardh9]

Nil. My only loyalty lies with good customer service, product quality, and not offending me with insulting and retarded advertising.

I feel the same way, doesn't matter who drives what or what they have on their car. I buy what is cheapest usually as long as it doesn't crap out after a year. I will buy Nike shoes though because i found they last for me, Reeboks do not, that is just my opinion though. Brand loyalty ultimately comes down to price, quality, and customer service.

 

[kat2220]

I feel the same way, doesn't matter who drives what or what they have on their car. I buy what is cheapest usually as long as it doesn't crap out after a year. I will buy Nike shoes though because i found they last for me, Reeboks do not, that is just my opinion though. Brand loyalty ultimately comes down to price, quality, and customer service.

OK, I like Sprite, not Coke, HD only 'cuz it's closest, AutoZone because they show respect that I have some knowledge about vehicles, Busch Beer, and quite honestly, it doesn't much matter to me what's on the side of a racecar as it does to some others.
I'm LOYAL to my friends, Environmental Causes, Cingular Wireless, Bell South, our USA and our Troops.
BTW, I drive a Nissan, but IF I were forced to buy an "American" car it would be a Chevy.......that's from many years of experience.

 

[TexasRaceLady]

I guess you could classify me as "somewhat" loyal --- not because my favorite driver has that product as a sponsor, though.

I am loyal to some brands simply because over the years I've found that particular product superior to any other.

I am a Tony Stewart fan, but shop at Lowes because it is the only game in my small town. HD is an hour's drive away.

 

[BobbyFord]

Being a mechanic and general gearhead, I would say I'm very loyal. I try to support the sport I love by purchasing products from car sponsors. If I see two similar products of equal quality and one is from a NASCAR sponsored car, I'm more apt to buy that product.

 

[barelypure]

Some of you may have guessed my feelings for Lil'E over the years but I mostly drink Bud. So where does that fit on the loyalty meter...
I do shop Lowe's more than HD but mostly because they are bigger and have more stuff.
I drink Coke even tho my driver is a Pepsi guy.

 

[SlowNeasy]

So where does that fit on the loyalty meter...

barelyloyal?

 

[vanzetti]

I'd guess that most sponsors see it as great advertizing, with a 'small chance' of loyalty.

Advertizing is all about getting your name out there.

If they really thought brand loyalty was based on the drivers/cars Tony would be fired, Kurt would never get another sponsor, and Ricky Rudd & Richard Petty would still be driving...