DirecTV Signs On As Sponsor
Capitalizing on NASCAR’s proven ability to drive customer acquisition and retention strategies, DIRECTV has signed a corporate sponsorship agreement with NASCAR that will give the nation’s leading digital television service exclusive rights among subscription television distributors to use the NASCAR brand in marketing and advertising promotions through early 2010. The sponsorship agreement will enable DIRECTV to create consumer marketing and retail promotions targeting NASCAR’s 75 million fans, and leverage the power of the NASCAR brand in promotions for DIRECTV customers who have access to all networks on DIRECTV that air NASCAR events. The company says NASCAR will be integrated into many of its marketing campaigns, including national promotions. Many of these NASCAR-related campaigns will focus on the company's new DIRECTV Plus® DVR. Special NASCAR promotions are also planned. DIRECTV will also sponsor a NASCAR NEXTEL Cup Series race team and driver in the 2006 season, and has the rights to use NASCAR marks and taglines to promote its NASCAR sponsorships on DIRECTV receiving equipment, service vehicles and installer uniforms.
Capitalizing on NASCAR’s proven ability to drive customer acquisition and retention strategies, DIRECTV has signed a corporate sponsorship agreement with NASCAR that will give the nation’s leading digital television service exclusive rights among subscription television distributors to use the NASCAR brand in marketing and advertising promotions through early 2010. The sponsorship agreement will enable DIRECTV to create consumer marketing and retail promotions targeting NASCAR’s 75 million fans, and leverage the power of the NASCAR brand in promotions for DIRECTV customers who have access to all networks on DIRECTV that air NASCAR events. The company says NASCAR will be integrated into many of its marketing campaigns, including national promotions. Many of these NASCAR-related campaigns will focus on the company's new DIRECTV Plus® DVR. Special NASCAR promotions are also planned. DIRECTV will also sponsor a NASCAR NEXTEL Cup Series race team and driver in the 2006 season, and has the rights to use NASCAR marks and taglines to promote its NASCAR sponsorships on DIRECTV receiving equipment, service vehicles and installer uniforms.
