H
hooty3
Guest
from jayski's:
BAM Racing Friendly: BAM Racing will carry the colors of Friendly's Ice Cream at Richmond. BAM is doing it for free. Friendly's normally sponsors #37-Derrike Cope, but Cope failed to qualify Friday. So BAM owner Beth Ann Morgenthau decided to put Friendly's on Ken Schrader's #49 Dodge for the race. And she's not charging Friendly's a dime. Some race-to-race sponsorships can cost as much as $200,000. "We just like Derrike," Morgenthau said. "He had a bad break, and we could help him out. So we did."(NASCAR.com)(5-3-2003)
BAM Racing Friendly: BAM Racing will carry the colors of Friendly's Ice Cream at Richmond. BAM is doing it for free. Friendly's normally sponsors #37-Derrike Cope, but Cope failed to qualify Friday. So BAM owner Beth Ann Morgenthau decided to put Friendly's on Ken Schrader's #49 Dodge for the race. And she's not charging Friendly's a dime. Some race-to-race sponsorships can cost as much as $200,000. "We just like Derrike," Morgenthau said. "He had a bad break, and we could help him out. So we did."(NASCAR.com)(5-3-2003)