TNT to go without ads during Daytona
TNT will incorporate advertising into its broadcast of the July Nextel Cup race at Daytona in place of commercial breaks, a network official said Wednesday.
This would be the first time a network broadcasting a Cup race has limited or eliminated commercial breaks by showing the advertising on-screen during the race.
Turner Sports executive producer Jeff Behnke said the plan "is going to happen."
"We have a lot of pride in being innovative and exploratory with ways to do our broadcast," Behnke said. "The fans and viewers at home that see our broadcast in July will be very surprised with our product."
TNT will incorporate advertising into its broadcast of the July Nextel Cup race at Daytona in place of commercial breaks, a network official said Wednesday.
This would be the first time a network broadcasting a Cup race has limited or eliminated commercial breaks by showing the advertising on-screen during the race.
Turner Sports executive producer Jeff Behnke said the plan "is going to happen."
"We have a lot of pride in being innovative and exploratory with ways to do our broadcast," Behnke said. "The fans and viewers at home that see our broadcast in July will be very surprised with our product."