Domino's pits Philly against Brooklyn….pizza: Domino's Brooklyn-style pizza and its Philly Cheesesteak pizza will go head to head in consumer voting, with the winner getting a free ride on David Reutimann's #00 Toyota. Domino's, which co-sponsors the Michael Waltrip Racing car with Burger King, will run a special paint scheme featuring the style of pizza with the most votes, likely for the Nextel Cup race at Talladega Superspeedway on April 29. The promotion, expected to launch this week, will encourage consumers to vote for which style of pizza they prefer. A voting page will be established at dominos.com and teamdominos.com; web advertising on NASCAR.com will direct potential voters to the voting site. Print advertising also will be used to support the promotion. In addition to its team sponsorship, Domino's owns status as NASCAR's official pizza delivery through 2008.(Sporting News/SportsBusiness Journal)
