Podcast: Tony Stewart on a new role driving his team’s T-shirt trailer

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The souvenir business is strong enough in dirt-track racing to make the road trips worth the effort. Kyle Larson’s success in sprint cars this year has put the spotlight on the disparity between merchandise profits for drivers in Cup vs. grassroots.

“I know it’s been a controversy, but everywhere we’ve gone and taken our souvenir trailer, we’ve done great with it,” Stewart said on the podcast. “I know for the drivers whose full-time job is driving race cars, that T-shirt business is huge. Thank God it’s not under the NASCAR side of it, or these guys wouldn’t be making anything on souvenirs. The guys on the NASCAR side aren’t making squat on souvenirs, and it’s something that ticks me off daily. The drivers who worked their entire life to build their brands aren’t making the most money on it.”

You can listen to the podcast by clicking on the AudioBoom embed below or download and subscribe to the podcast on Apple Podcasts by clicking here. The free subscription will provide automatic downloads of new episodes to your smartphone.

It also is available on Stitcher by clicking here and also can be found on Google Play, Spotify and a host of other smartphone apps.
http://nascar.nbcsports.com/2017/07...rt-on-a-new-role-driving-his-t-shirt-trailer/
 
Interesting what he says about casual fans and die hard fans, what he thinks makes for a good fan experience.
 
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