When William H.G. France, the founder of NASCAR, was constructing Daytona International Speed-way, he received crucial assistance from Pepsi-Cola, which loaned France money to help complete the project.
For many years, the relationship between the France family and Pepsi was viewed as sacred.
Recently those ties were severed. The summertime race at the track will no longer be known as the Pepsi 400 in 2008, and now International Speedway Corporation has signed a 10-year agreement with Coca-Cola North America.
It’s almost impossible not to note the fact that all this waited for the death of William C. France, the founder’s son and successor, to be announced.
http://www.gastongazette.com/sports/nascar_7527___article.html/racing_marlin.html
For many years, the relationship between the France family and Pepsi was viewed as sacred.
Recently those ties were severed. The summertime race at the track will no longer be known as the Pepsi 400 in 2008, and now International Speedway Corporation has signed a 10-year agreement with Coca-Cola North America.
It’s almost impossible not to note the fact that all this waited for the death of William C. France, the founder’s son and successor, to be announced.
http://www.gastongazette.com/sports/nascar_7527___article.html/racing_marlin.html