Race and Commercial Breakdown

[Curves]

This gal goes through the trouble of doing this every week and I really get a kick out it. If no one minds I will post this weekly, any comments are always welcomed


Race and Commercial Breakdown of the 2009 Carfax 400

Total number of commercials: 131

Total number of companies or entities advertised: 71

Total number of brief promos of products/services during the race broadcast: 17

Total number of companies or entities advertised in brief promos or crawlers: *11 (companies: Carfax; Home Depot; Radio ‘The Shack’ Shack; Sprint.com/nownetwork; Sprint.com/speed; AT&T; AT&T ‘Fastest Pit Crew of the Year – text to 2258; NHRA Baseball on ESPN; SportsCenter on ESPN; NASCAR on ESPN ‘Locker Room Report’ : ‘NASCAR Now’ on ESPN; next week’s Bristol races on ESPN)

Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
Miller Lite ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Standings’
UPS ‘In-Car’
NASCAR on ESPN/Craftsman ‘Tech Garage’
AMP ‘In-Car’
NASCAR on ESPN ‘Race to the Chace’
Degree V12 edition ‘Full Throttle’
Shell-Pennzoil ‘In-Car’
Sprint ‘In-Car’
Home Depot ‘In-Car’
The Shack ‘Up-to-Speed’
Carfax ‘In-Car’
McDonald’s ‘Race Rundown’
Gillette ‘In the Clutch Moment’
AMP ‘In-Car’

Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:41 PM

Total minutes: 220

Minutes of race broadcast: 172
Minutes of commercials: 48

Number of commercial-free minutes at the end of the race: 39
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of very special Grand Marshalls of the race: 2 Jordan and Jacob Vanderstel
Number of awesome pace cars: 1 Chevy Camaro
Number of rain-delay interviews on a day when there was only allegedly a 10% chance of rain: 10 Ryan Pemberton, Jimmie Johnson, Brian Vickers, Kurt Busch, Joey Logano, Kasey Kahne, Tony Stewart, Ryan Newman, Bob Osborne, Roger Curtis (MIS President)
Number of male enhancement ads: 1 Many fans find these ads very offensive

http://www.cawsnjaws.com/

 

[97forever]

Interesting info. Nice job in finding this.

 

[foehammer111]

There are people that actually get paid to do stuff like this.

Marketing people from advertisers in NASCAR will watch each race, and count how many times their logo is seen on screen, and for how long. This gives them an idea of value of their investment.

Of course, there's always the "unseen" factors like NASCAR fan's famous brand loyalty that's difficult to count.

 

[Magnethead]

i remember some time ago we had somebody posting the weekly caws report....

 

[Curves]

i remember some time ago we had somebody posting the weekly caws report....

uh oh there aren't any crunched toes for this, are there

 

[Magnethead]

uh oh there aren't any crunched toes for this, are there

no. it may well have been kat, TRL the historian will have to refresh my memory.

 

[Curves]

Race and Commercial Breakdown of the 2009 Sharpie 500

Total number of commercials: 75

Total number of companies or entities advertised: 61

Total number of brief promos of products/services during the race broadcast: 47 Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Pennzoil; AT&T; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; AFLACRacing.com ; Radio ‘The Shack’ Shack; Sprint.com/nownetwork; Sprint.com/speed; Over the Limit. Under Arrest. ; Ford Taurus; Ford ‘I’m Driving One.com; Toyo Tires; NHRA.com Home Depot; AMP Sugar-Free ; ESPN.com/lockerroomreport; Monday night football on ESPN; SportsCenter on ESPN; ‘NASCAR Now’ on ESPN; ‘NASCAR Now Roundtable’ on ESPN; next week’s Nationwide race in Montreal on ESPN; NASCAR.com/tickets)

Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘Track Facts’
NASCAR on ESPN ‘Race Analysis’
UPS ‘How to be the Maximum Driver’
AFLAC ‘In-Car’
Lowes ‘In-Car’
Aaron’s ‘In-Car’
ESPN/Craftsman ‘Tech Garage’
AMP Energy ‘In-Car’
The Shack ‘Up-to-Speed’
Prilosec ‘In-Car’
McDonald’s ‘Race Rundown’
AT&T ‘Fastest Pit Crew of the Year Standings’
Gillette Fusion ‘In-the-Clutch’
NASCAR on ESPN ‘Ticket to the Chase’

Start time to record race/commercial periods: 7:32 PM
End time to record race/commercial periods: 11:09 PM

Total minutes: 217

Minutes of race broadcast: 166
Minutes of commercials: 51

Number of missed restarts: 0 three close calls
Number of AT&T commercials abruptly cut into to come back to a restart: 1 Thanks, ESPN
Number of mystery cautions (no debris shown): 0
Number of times Kyle Busch and Brian Vickers wished each other a good race during the pre-race pick up truck ride together: 0 (my best guess)

http://www.cawsnjaws.com/

 

[HoneyBadger]

Race and Commercial Breakdown of the 2009 Sharpie 500

Total number of commercials: 75

Total number of companies or entities advertised: 61

Total number of brief promos of products/services during the race broadcast: 47 Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Pennzoil; AT&T; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; AFLACRacing.com ; Radio ‘The Shack’ Shack; Sprint.com/nownetwork; Sprint.com/speed; Over the Limit. Under Arrest. ; Ford Taurus; Ford ‘I’m Driving One.com; Toyo Tires; NHRA.com Home Depot; AMP Sugar-Free ; ESPN.com/lockerroomreport; Monday night football on ESPN; SportsCenter on ESPN; ‘NASCAR Now’ on ESPN; ‘NASCAR Now Roundtable’ on ESPN; next week’s Nationwide race in Montreal on ESPN; NASCAR.com/tickets)

Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘Track Facts’
NASCAR on ESPN ‘Race Analysis’
UPS ‘How to be the Maximum Driver’
AFLAC ‘In-Car’
Lowes ‘In-Car’
Aaron’s ‘In-Car’
ESPN/Craftsman ‘Tech Garage’
AMP Energy ‘In-Car’
The Shack ‘Up-to-Speed’
Prilosec ‘In-Car’
McDonald’s ‘Race Rundown’
AT&T ‘Fastest Pit Crew of the Year Standings’
Gillette Fusion ‘In-the-Clutch’
NASCAR on ESPN ‘Ticket to the Chase’

Start time to record race/commercial periods: 7:32 PM
End time to record race/commercial periods: 11:09 PM

Total minutes: 217

Minutes of race broadcast: 166
Minutes of commercials: 51

Number of missed restarts: 0 three close calls
Number of AT&T commercials abruptly cut into to come back to a restart: 1 Thanks, ESPN
Number of mystery cautions (no debris shown): 0
Number of times Kyle Busch and Brian Vickers wished each other a good race during the pre-race pick up truck ride together: 0 (my best guess)

http://www.cawsnjaws.com/

So 1/3 of the race broadcast was commercials? Wow.

 

[barelypure]

Seemed like more. When the race is broke up as badly as it was with all the commericals it makes it real hard to follow.

 

[Magnethead]

1/4, andy.

166 + 51 = 217

still....thats a pretty bad ratio when you consider 4 laps a minute...we missed about 170-200 (green/yellow avg) of 500 laps due to commercials.

 

[Curves]

I had at least one missed restart....

Race and Commercial Breakdown of the 2009 Chevy Rock ‘n Roll 400

Total number of commercials: 109

Total number of companies or entities advertised: 68

Total number of brief promos of products/services during the race broadcast: 24

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Chevy; AFLAC/text ‘gocarl’ to 90999; Sprint.com/nownetwork; Sprint.com/speed; Claritin; AutoTrader.com; Nationwide Insurance; AT&T; AT&T text to 2258; Pepsi RefreshEverything.com/Hendrick ; Monday Night Football on ESPN; ‘NASCAR Now’ on ESPN; next week’s Nationwide race on ESPN; ESPN.com/deportes; ‘FlashForward’ on ABC; next week’s Cup race on ABC)

Total amount of time these brief promos take during broadcast: app. 4 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Start time to record race/commercial periods: 7:52 PM
End time to record race/commercial periods: 11:18 PM

Total minutes: 206

Minutes of race broadcast: 154
Minutes of commercials: 52

Number of missed restarts: 0 one very close call
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 2 many NASCAR fans find these ads very offensive
Number of times a commercial for ESPN’s SportsCenter was shown in split-screen with the race broadcast: 3
Number of times an 11:00 P.M. state lottery drawing was shown in split-screen with the race broadcast (at least in Pennsylvania): 1

 

[Curves]

Race and Commercial Breakdown of the 2009 Sylvania 300

Total number of commercials: 115

Total number of companies or entities advertised: 53

Total number of brief promos of products/services during the race broadcast: 26

Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; AFLAC; AFLACracing.com; Hanes; AutoTrader.com; Sprint.com/nownetwork; Sprint.com/speed; Chevy; Nationwide Insurance; Ford F150; Ford ‘I’mDrivingOne.com’; Pepsi RefreshEverything.com NHRA; Monday Night Football on ESPN; ESPN.com/deportes; ESPN ‘SportsCenter’; ESPN.com/lockerroomreport; ‘NASCAR Now’ on ESPN; next week’s CWTS race at Las Vegas; next week’s Nationwide race at Dover; next week’s Cup race at Dover; ‘FlashForward’ on ABC)

Total amount of time these brief promos take during broadcast: app. 4 min. 20 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on ESPN ‘2009 Chase for the Cup Standings’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
Coors Light ‘Cold Hard Facts’
AFLAC ‘In-Car’
AFLAC ‘Trivia Question’
Shell-Pennzoil ‘In-Car’
Degree V12 ‘Full Throttle’
ESPN/Craftsman ‘Tech Garage’
Gillette ‘In the Clutch Moment Move’
Gillette Fusion ‘In the Clutch’
Sprint ‘In-Car’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:26 PM

Total minutes: 206

Minutes of race broadcast: 153
Minutes of commercials: 53

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 3
Number of male enhancement ads: 1 Many fans find these types of commercials very offensive

 

[Spike]

I dont find Smiling Bob offesive at all. In fact, that jingle they play in the background of the commercials routinely gets stuck in my head.

 

[Curves]

Race and Commercial Breakdown of the 2009 Price Chopper 400 presented by Kraft Foods

Total number of commercials: 103

Total number of companies or entities advertised: 56

Total number of brief promos of products/services during the race broadcast: 21

Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Chevy; Bank of America; Budweiser; KwikSet SmartKey; Craftsman; Coors Light; AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Sprint.com/nownetwork; Sprint.com/speed; Pepsi; Pepsi Refresh Everything – ‘Together: The Hendrick Motorsports Story’ ; ESPN on ABC; ESPN.com/deportes; NHRA; ‘NASCAR Now’ on ESPN; ESPN.com/pick12challenge ; ESPN.com/lockerroomreport; Monday Night Football on ESPN; ‘Desperate Housewives’ on ABC; ‘Modern Family’ on ABC; next week’s Nationwide race on ESPN; next week’s Cup race on ABC)

Total amount of time these brief promos take during broadcast: app. 4 min. 50 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘Over-the-Wall’
McDonald’s ‘In-Car’
Clorox ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Award’
Aaron’s ‘Lucky Dog Free Pass’
ESPN/Craftsman ‘Tech Garage’
McDonald’s ‘Race Rundown’
Lowes ‘In-Car’
NASCAR Sprint Cup Series ‘Chasers’ Winless Streaks’
Gillette ‘In the Clutch Move’
Gillette Fusion ‘In the Clutch’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:13 PM

Total minutes: 193

Minutes of race broadcast: 147
Minutes of commercials: 46

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0 although there was one for ‘fluid on the track’ (not shown)
Number of on-screen boxes showing Brett Favre’s football statistics during the race: 1

 

[Curves]

Race and Commercial Breakdown of the 2009 Pepsi 500

Total number of commercials: 123

Total number of companies or entities advertised: 74

Total number of brief promos of products/services during the race broadcast: 41

Total number of companies or entities advertised in brief promos or crawlers: 24 (companies: Pepsi; Pepsi RefreshEverything.com ; Transformers: Revenge of the Fallen ; ESPN.com/transformers ; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Budweiser; Chevy; Toyota; Nationwide Insurance; Ford ‘I’m Driving One’ ; AFLAC; Sprint.com/nownetwork; Sprint.com/speed; GoodYear; Bank of America/racepoints ; Ford ‘I’m Driving One’ ; ESPN.com/pick12challenge ; ESPN on ABC; NHRA; Monday Night Football on ESPN; ESPN.com/lockerroomreport; ‘NASCAR Now’ on ESPN; next week’s Nationwide race on ESPN; next week’s Cup race on ABC; ‘Modern Family’ on ABC; ‘Desperate Housewives’ on ABC)

Total amount of time these brief promos take during broadcast: app. 6 min. 45 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Auto Club Speedway Track Facts’
ESPN/Craftsman ‘Tech Garage’
Chevy ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Standings’
Pepsi ‘Refreshing Pit Road’
Pepsi ‘In-Car’
Gillette ‘In the Clutch’
Budweiser ‘In-Car’
AFLAC ‘In-Car’
NASCAR on ESPN ‘Ticket for the Chase’

Start time to record race/commercial periods: 3:15 PM
End time to record race/commercial periods: 7:25 PM

Total minutes: 250

Minutes of race broadcast: 199
Minutes of commercials: 51

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of debris cautions where the debris WAS shown: 1
Number of drivers to grouse publicly about ‘debris cautions for nothing’: 1 Kasey Kahne, in a post-wreck interview
Number of National Anthem renditions marred by incorrect lyrics: 1 Jesse McCartney
Number of famous comedians/actors to give the call to start the engines: 1 Kelsey Grammer
Number of moments, precisely during the aftermath of the big wreck involving Reed Sorenson, Dale Earnhardt Jr., Jeff Burton, and others, that the broadcast broke for a state lottery drawing: 1 (at least in Pennsylvania, anyway)
Number of replacement drivers utilized: 1 Dave Gilliland for Kyle Busch, due to illness
Number of male enhancement commercials: 1 many NASCAR fans find these types of ads very offensive

 

[Curves]

Race and Commercial Breakdown of the 2009 NASCAR Banking 500 only from Bank of America

Total number of commercials: 118

Total number of companies or entities advertised: 63

Total number of brief promos of products/services during the race broadcast: 30

Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Bank of America; AutoTrader.com; GoodYear; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Nationwide Insurance; Sprint.com/nownetwork; Sprint.com/speed; Chevy; Ford ‘I’m Driving One’ ; Transformers: Revenge of the Fallen ; ESPN.com/transformers ; ESPN.com/pick12challenge ; ESPN.com/deportes; Monday Night Football on ESPN; ESPN.com/lockerroomreport; ‘NASCAR Now’ on ESPN; next week’s CWTS race on SPEED; next week’s Nationwide race on ESPN2; next week’s Cup race on ABC; ‘Flash Forward’ on ABC)

Total amount of time these brief promos take during broadcast: app. 7 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Lowe’s Motor Speedway Track Facts’
ESPN/Craftsman ‘Tech Garage’
Transformers ‘In-Car’
Transformers ‘Race Off Pit Road’
AT&T ‘Fastest Pit Crew of the Year Standings’
UPS ‘In-Car’
Aaron’s ‘Lucky Dog Free Pass’
Transformers ‘Field Transformers’
Old Spice ‘Race Rundown’
Gillette ‘In-the-Clutch Moment’
Gillette Fusion ‘In the Clutch’
NASCAR on ESPN ‘Chase Race at Charlotte Chaser Finishes Worse than 30th’
ESPNews ‘Post-Race Coverage’
NASCAR Sprint Cup Series ‘Last 7 NSCS 1-2 Finishes’
NASCAR Sprint Cup Series ‘stats’
Budweiser ‘In-Car’

Start time to record race/commercial periods: 7:34 PM
End time to record race/commercial periods: 11:28 PM

Total minutes: 234

Minutes of race broadcast: 184
Minutes of commercials: 50

Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans find these types of ads very offensive
Number of minutes the race broadcast was interrupted for a state lottery drawing: 1 at least in Pennsylvania

Number of NASCAR Hall of Fame Inductees to give the call to start the engines: 2 Junior Johnson, Richard Petty (as well as Teresa Earnhardt, on behalf of the late Dale Earnhardt)
Number of cold spotters for this chilly race in Concord: all of them
Number of ‘mercy killings’ during the race: 1 as per Carl Edwards, describing the engine going after a horrible night

 

[Curves]

From Daytona Race

Race and Commercial Breakdown of the 2010 Daytona 500

Total number of commercials: 144

Total number of companies or entities advertised: 70

Total number of brief promos of products/services during the race broadcast: 73

Total number of companies or entities advertised in brief promos or crawlers: 32 (companies: American Forces Network ; Sprint.com/speed; Old Spice; DirecTV; FedEx; Chevy; Lowes; NAPA; Nationwide Insurance; Home Depot; Verizon; Verizon Championship Racing; AT&T; AT&T ‘Fastest Pit Crew of the Year’ text to 2258; Toyota; Budweiser; AMPUpthe88.com ; Ford; AFLAC; KnowQuack.com ; Win Jimmie’s Silverado contest ; Alice in Wonderland ; Cop Out ; Shutter Island ; A-Team ; NASCAR.com/RaceView; ‘Fast Track to Fame’ on SPEED ; next week’s Auto Club 500 race on Fox; FoxSports.com; FoxSports Fantasy Auto Racing ; FoxSports.com on MSN ‘Lunch With Benefits’; FoxSports.com Supports Ronald McDonald House Charities)

Total amount of time these brief promos take during broadcast: app. 11 min.

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 7:33 PM *

*The race broadcast was extended for over two hours for pothole repair.

Total minutes: 393

Minutes of race broadcast: 317
Minutes of commercials: 76

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement ads: 1 Many NASCAR fans find these kinds of commercials very offensive
Number of Kyle Busch ‘power naps’ sighted: 1
Number of Brian France sightings: 1 to talk about the pothole
Number of celebrity sightings: 1 Larry the Cable Guy
Number of tours of Jeff Hammond’s ‘Visual Display Playground’: 1

Number of racing legends to give the call to start the engines: 1 Junior Johnson
Number of racing legends in the pace car: 1 Richard Petty

‘Digger the Gopher Cam’ sightings:
Animated: 13
Still: 0
Number of ‘Digger’ camera shots NOT identified as such: 34