Ratings up

kat2220

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ABC’s Return to Cup Delivers Ratings, Viewership Increase for Richmond: The first Nextel Cup race televised on ABC since July 2000 delivered an increase in ratings and viewership for the Chevy Rock & Roll 400 at Richmond International Raceway. The telecast by ESPN on ABC delivered a 4.2 fast national rating with more than 4,731,000 households and more than 6,750,000 viewers. The households represent a 33% increase (up from 3,568,000) and the viewership increased 28% (up from 5,288,000) from last year’s Richmond telecast. ABC won Saturday night in all key adult demographics, and the race delivered ABC its largest Saturday night audience since April, as well as its strongest Adult 18-49 Saturday night audience since December. (ESPN PR)
 
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