RK Motors

C

Captain Coyfish

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I was just browsing Jayski and then came upon this:

RK Motors sponsoring Bowyer: Clint Bowyer will make his eighth Sprint Cup start at Darlington Raceway in the RK Motors Charlotte Toyota Camry. In seven previous starts, Bowyer has one top-10 (ninth in 2007). He won the pole in 2007 in only his second start at the track. It is one of two career NSCS pole awards that Bowyer has won - the other came at Loudon in 2007. RK Motors Charlotte is the country's leading retailer of investment-grade classic and collector cars. Founded in 2010 by Robert Kauffman, co-owner of Michael Waltrip Racing, and Joseph M. Carroll, founder of Best of Show Automotive, RK Motors Charlotte's 80,000 sq./ft. facility features a 200-vehicle, state-of-the-art showroom complete with digital media studio, full restoration / customization shop and a full service area.(MWR), see an image of the car on the #15 team paint schemes page.

Them sponsoring Bowyer (or any MWR car) is nothing new; however in that article it says the owner of RK owns part of MWR. Does that means it's the equivalent to Ford EcoBoost for Roush or Haas Automation for SHR -- that is what they put on the car when no sponsor is available? Also, I'm guess their Toyota scheme from a couple weeks ago was a no sponsor scheme as well?
 
yes, but that doesnt mean the car is unfunded oe MWR is forking the bill. While the RK owner may own a piece of MWR, the money for the race comes from RK Motors and still hits the RK Motors book and not the owners personal pocket.
 
own a piece? he owns 50%, not only that, when Kauffman stepped in Waltrip was broke, sponsorless and done.
 
So basically the co owner is paying for it, not the entire team?
 
Kauffman owns a business...Kauffman owns half of another business. Kauffman pays for sponsorship from the first business(tax writeoff) to be put on the car in which he owns half of. He gets free press and publicity for his first business, using the car of the business that he owns half of. Jus bidness:)
 
Aha, this makes sense. But it's worth noting that they are no longer sponsored by KFC at Darlington...
15-kfc-left.jpg
 
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