Although former NASCAR champion, ABC / ESPN Lead Auto Racing Analyst and Busch Series [#66-Steve Wallace] team owner Rusty Wallace has retired from driving, his well-known commitment to corporate partners and sponsors undoubtedly remains as solid as ever. This was proven recently, as New York-based TSE Sports and Entertainment released the April 2007 edition of the Athlete Business Index. The index, highlighted in Sports Business Daily, ranked Wallace 16th among all athletes. Other athletes appearing in the top-20 of the index included Michael Jordan [3], Tiger Woods [4] and Lance Armstrong [6] - (Magic Johnson was 1st). Danica Patrick [15th] and Dale Earnhardt, Jr. [11th] were the only other auto racing-related personalities to appear in the top-20. The rankings were based upon the results of surveys completed by 213 Fortune 500 marketing executives who make use of athletes for corporate purposes. In explaining the rankings, TSE notes that the executives surveyed were asked to score athletes' ability to succeed in ten specific corporate categories or functions. These categories included trade show appearance, keynote speech, sales promotion, clinic / demonstration, meet and greet and others. Athletes are graded on a point system in each category and are given a score for both local market presence and national marketability.(RWI PR)(5-8-2007)
