Sharpie Signs Dale Jr., to run spring Bristol Busch Race: Sharpie, a Newell Rubbermaid brand, announced it has inked an agreement with Dale Earnhardt, Inc. to sponsor Dale Earnhardt Jr. in 2007. The first time associate sponsorship will feature Dale Jr. driving the #8 Sharpie car in the Sharpie MINI 300, the Busch series race at Bristol Motor Speedway in March. In celebration of the partnership, a line of "#8" Sharpie markers also will debut in stores nationwide in April. Sharpie is planning a series of on and off track activities throughout the year, including brand advertising and in-store merchandising support for its new line of #8 Sharpie markers, a special #8 appearance at Bristol Motor Speedway for the Sharpie MINI 300 March 24 and a nationwide show car program. Dale Jr. will also lend a hand to Sharpie's Autographs for Action program, a national cause-related marketing platform benefiting charities with $1 million in both funds and supplies. For more information, visit sharpie.com.(DEI PR)
