Such an interesting topic. I hope that it stays within the boundaries of this section because I think it is an important issue that crosses over between sport and government.
We are in sad shape economically, Globally as well as in our own Country. Decisions are made every day about how our government spends taxpayer dollars. Some are legitimate, some are not.
But America does not have a draft for our military. We have an all-volunteer fighting force. There is a constant need to replenish the supply of brave men and women who are willing to do what is necessary to keep us free. There is money budgeted for advertising and promotion which is designed to bring attention to the benefits and pride one receives thru being part of our Military. As TRL said, I would prefer to see the sponsorship on a racecar as opposed to on a billboard. Like it or not, this money WILL be spent - be it on billboards, TV commercials, newspaper ads or ads on FaceBook (soon to be coming, I would bet!) And, BTW, there is consistent evaluation done on the effectiveness of various advertising methods. I'm willing to bet that advertising in NA$$CAR is one of the more effective methods for the Military.
I have no research to back this up, it's just a feeling I have.
I am just fine with it!!!