Sorenson helps raise over $75k for charity: Coming off of his career best Nextel Cup Series finish with a third-place effort at his hometown track Atlanta Motor Speedway, Reed Sorenson has something else to be proud of as well. During the course of the week, he helped generate over $75,000 dollars to be donated to Speedway Children's Charities, The Breast Cancer Research Foundation and Project Pink House. On Wednesday, Oct. 24, Sorenson hosted his Inaugural Reed Sorenson Charity Golf Classic at White Water Creek Country Club in Fayetteville, Ga. The proceeds from the golf outing, that also included a silent and live auction, benefited the Speedway Children's Charities. Additionally, Sorenson drove a pink car in Sunday's race at Atlanta Motor Speedway to help raise breast cancer awareness. Prior to the race he developed a donation pledge that his primary sponsor Target agreed to match. Sorenson also auctioned off his signed pink helmet and firesuit from the Atlanta race, with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation and Project Pink House.(Chip Ganassi Racing with Felix Sabates PR)