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Not sure of all the reasons, but Speed seems to be of to a good start with the truck series coverage. Seemed that ESPN was (perhaps justifiably) kinda weak in getting the job done.
The debut of the NASCAR Craftsman Truck Series on SPEED Channel was a ratings success. SPEED's 1.03 household rating (576,000 HH) for the Florida Dodge Dealers 250 on Feb. 14 was the highest Daytona rating received by the NASCAR Craftsman Trucks since the series first ran at the famed speedway in 2000. "The excitement SPEED and Craftsman have generated for the NASCAR Craftsman Truck Series right out of the blocks supports our philosophy that great racing with the proper tools of promotion and comprehensive coverage will result in passionate fan participation," said SPEED Channel President Jim Liberatore. "We realize that this is only one race, but we are happy we have a sturdy and significant platform to build on. We also want to thank FOX, FX and FSN for the support they have thrown behind the series." According to Nielsen Media Research, SPEED Channel's 1.03 rating was a 75 percent increase over last year's Daytona season opener on ESPN (.6) and generated 14 percent more household impressions (576,000 to 507,000) and 42 percent more total viewers (870,000 to 612,000). The quarter-hour high for the SPEED broadcast (1:15 - 1:30 p.m.) was a 1.21 with more than one million total viewers.
The debut of the NASCAR Craftsman Truck Series on SPEED Channel was a ratings success. SPEED's 1.03 household rating (576,000 HH) for the Florida Dodge Dealers 250 on Feb. 14 was the highest Daytona rating received by the NASCAR Craftsman Trucks since the series first ran at the famed speedway in 2000. "The excitement SPEED and Craftsman have generated for the NASCAR Craftsman Truck Series right out of the blocks supports our philosophy that great racing with the proper tools of promotion and comprehensive coverage will result in passionate fan participation," said SPEED Channel President Jim Liberatore. "We realize that this is only one race, but we are happy we have a sturdy and significant platform to build on. We also want to thank FOX, FX and FSN for the support they have thrown behind the series." According to Nielsen Media Research, SPEED Channel's 1.03 rating was a 75 percent increase over last year's Daytona season opener on ESPN (.6) and generated 14 percent more household impressions (576,000 to 507,000) and 42 percent more total viewers (870,000 to 612,000). The quarter-hour high for the SPEED broadcast (1:15 - 1:30 p.m.) was a 1.21 with more than one million total viewers.
