Sporting News launches NASCAR news service
Sporting News said Wednesday it is launching Sporting News NASCAR Wire. The wire service will provide daily NASCAR coverage to newspapers.
In addition to breaking news, the service will report from tracks and team shops during the week to recap weekend race results and provide coverage for the coming week. The wire will offer driver and track reports, race previews, expert opinion, and gossip around the teams. Most coverage will center on the Nextel Cup Series, but the Busch Series and Craftsman Truck series will also get some play.
Sporting News, under the direction of Senior Managing Editor Bill Marx, has assembled a team of writers consisting of Lee Spencer, Reid Spencer and Greg Engle. Marx estimates that at least 30 stories a week will be filed. There is no plan in place to cover other motorsports series or shop the service sports news sites like ESPN.com.
NASCAR is lending the use of its name to the service, which was created in response to market research that found sports editors were interested in more racing news.
Sporting News CEO Rick Allen said, "For this race season this is going to be a free product -- and under all circumstances, Sporting News has complete editorial control over the wire, something NASCAR not only understand but regards as vital, as we do."
Chesterfield, Mo.-based Sporting News, the country's oldest sports magazine, is a division of Vulcan Sports Media Inc., which also operates radio stations, a sports radio network, a book publishing unit, broadcast interests and a Web site. The company is a division of Vulcan Inc., the investment vehicle of Paul Allen, chairman of St. Louis-based Charter Communications.
Sporting News said Wednesday it is launching Sporting News NASCAR Wire. The wire service will provide daily NASCAR coverage to newspapers.
In addition to breaking news, the service will report from tracks and team shops during the week to recap weekend race results and provide coverage for the coming week. The wire will offer driver and track reports, race previews, expert opinion, and gossip around the teams. Most coverage will center on the Nextel Cup Series, but the Busch Series and Craftsman Truck series will also get some play.
Sporting News, under the direction of Senior Managing Editor Bill Marx, has assembled a team of writers consisting of Lee Spencer, Reid Spencer and Greg Engle. Marx estimates that at least 30 stories a week will be filed. There is no plan in place to cover other motorsports series or shop the service sports news sites like ESPN.com.
NASCAR is lending the use of its name to the service, which was created in response to market research that found sports editors were interested in more racing news.
Sporting News CEO Rick Allen said, "For this race season this is going to be a free product -- and under all circumstances, Sporting News has complete editorial control over the wire, something NASCAR not only understand but regards as vital, as we do."
Chesterfield, Mo.-based Sporting News, the country's oldest sports magazine, is a division of Vulcan Sports Media Inc., which also operates radio stations, a sports radio network, a book publishing unit, broadcast interests and a Web site. The company is a division of Vulcan Inc., the investment vehicle of Paul Allen, chairman of St. Louis-based Charter Communications.