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fastfordfan
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Stewart leads in sponsor exposure through four races: Through television coverage of the this season's first four NASCAR Sprint Cup Series points races, defending champion #14-Tony Stewart leads in securing on-screen time for his sponsors, while #99-Carl Edwards collected the most verbal mentions for his supporting brands and #1-Jamie McMurray bested all drivers with $18.3 million of exposure value. According to research conducted by Joyce Julius & Associates, Inc.- which has monitored every NASCAR race telecast over the last 28 seasons - McMurray's appearance on the Fox set during the Sunday rain-delay portion of last month's Daytona 500 led to quality exposure for several of his brands during some of the most valuable broadcast time of the season.
Stewart ranked number-one in camera time, as 29 of his sponsors enjoyed a combined two hours, 42 minutes, 42 seconds of clear and in-focus exposure time during live and replayed coverage of the first four races. #2-Brad Keselowski (2:28:34), #48-Jimmie Johnson (2:27:53), #17-Matt Kenseth (2:18:54) and #88-Dale Earnhardt Jr. (2:08:23) rounded out the top five in accumulated TV time. Meanwhile, #99-Carl Edwards, who led all drivers in sponsor mentions last season-either by him, or by announcers referencing his team-is off to another fast start with a Series-high 37 verbal brand mentions.
In terms of delivering television exposure to the Series' participating automobile manufacturers, McMurray was the top exposure producer, posting $2.5 million on behalf of Chevrolet. #11-Denny Hamlin and Kenseth garnered $2.3 million for Toyota and Ford, respectively, while Keselowski gathered $1.5 million on behalf of the Dodge nameplate.(Joyce Julius)(3-31-2012)
Stewart ranked number-one in camera time, as 29 of his sponsors enjoyed a combined two hours, 42 minutes, 42 seconds of clear and in-focus exposure time during live and replayed coverage of the first four races. #2-Brad Keselowski (2:28:34), #48-Jimmie Johnson (2:27:53), #17-Matt Kenseth (2:18:54) and #88-Dale Earnhardt Jr. (2:08:23) rounded out the top five in accumulated TV time. Meanwhile, #99-Carl Edwards, who led all drivers in sponsor mentions last season-either by him, or by announcers referencing his team-is off to another fast start with a Series-high 37 verbal brand mentions.
In terms of delivering television exposure to the Series' participating automobile manufacturers, McMurray was the top exposure producer, posting $2.5 million on behalf of Chevrolet. #11-Denny Hamlin and Kenseth garnered $2.3 million for Toyota and Ford, respectively, while Keselowski gathered $1.5 million on behalf of the Dodge nameplate.(Joyce Julius)(3-31-2012)