dpkimmel2001
Team Owner
Really, where are they?
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Avid NASCAR fans are getting more enthusiastic about the sport they love, though there's plenty of room for industry improvement in relation to how fans consume racing-related content.
An independent study by the Taylor public relations firm, the findings of which were released Monday, discovered half of avid NASCAR fans are "more" or "much more" interested in NASCAR now than they were a year ago. And those fans who are newer to the sport are especially getting more excited about NASCAR (65 percent of people who have followed it for less than five years are more interested than last year).
"They may not have the baggage of older NASCAR fans," Taylor's Ryan Mucatel said. "They don't know what it was like, they only know what it's like now."
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