Team Danica - A look inside the inner circle

dpkimmel2001

dpkimmel2001

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A pretty interesting article on Danica's inner circle and what it takes to run Team Danica.

While many NASCAR drivers employ squadrons of accountants, marketers and layers of handlers to manage their various business ventures, Danica Patrick has fortified the principals of her business and personal lives inside a small force. Some make decisions, some make sure the golf cart is in the right place. But the six of them, whom she actually refers to collectively as "Team Danica," are tasked with keeping one of sport's most recognizable and sought-after personalities content professionally, secure financially and unfettered enough personally to enjoy a semblance of a life away from her on- and off-track ventures. It can be done with a call, text or boardroom meeting, as needed, but Patrick's commitment to the regimen makes the system work.
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Full story here.
 
Very good article. I am guessing Haley Riffle is the one who is always at Danica's side when she's at the track.

One thing that gets lost in all of the Danica fervor (both negative and positive) is that she's just a person who is trying to maximize her earnings and wealth. She just happens to be doing it in a high profile way. She earned $12 million last year. This year she'll likely top $20 million. Even if she is out of NASCAR in 3-5 years she will have earned way more than enough money to live extremely comfortable for the rest of her life. Her haters will continue to bash on her but she's laughing all the way to the bank.
 
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