The Customer is always right.........Right?

E

Eagle1

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I thought this was a good article and worth sharing and getting opinions.

Please, let's not make this a bash session but good constructive discussion.

The Customer is Always Right...Right?
Written by: Ben Blake
Brooklyn, Michigan – 6/21/2004
The following statement from NASCAR president Mike Helton, made at Sunday’s pre-Michigan drivers meeting, is brought to you by a sponsor to be named, and certainly by someone.

Mike Helton faces the music at Pocono (Photo: LAT)
“I think everyone is aware of our challenges right now,” he began. “Let me remind you of something that most all of us became participants in NASCAR well after it was began and founded, with the exception of Richard [Petty]. Richard’s been around forever. I suspect that 50 years from now we'll still having driver’s meetings at race tracks there won’t be many of us around to remember this conversation.

“Don’t misinterpret some of the issues we may have with weakness we may have to challenge us. We’ll still police the sport. We will still police what goes on at the race track, and we will still enforce the regulations of this sport. So don’t misinterpret anything that may be going on right now as an opportunity to take advantage of any situation. We’re not going to let that happen.

“In saying that, I would also say we seem to go in this cycle of everybody being very respectful to everyone not being too respectful to get to the point where nobody is respectful at all with each other on the racetrack. I think we’re kind of getting back into the bottom of that cycle where it seems like there’s a lot of beating and banging going on at the race track. So I would suggest, drivers, that you be more respectful on the race track to start with, and that should go a long way to what goes on on the race track and what we have to get involved in.

“The other thing, crew chiefs, we announced last week that when we freeze the field the computer does it, the software establishes it, and the message comes back to you [as to] what your position is. When you ask or are told by an official on pit road what your position is, that’s it. There’s no debate. Go on to something else. There’s no debate to it.”

Helton seemed to be declaring on two clear matters: 1) the on-track dispute between drivers Matt Kenseth and Kevin Harvick at Pocono last week, and 2) the 12 team’s argument of where driver Ryan Newman was on the track during caution at Dover, an argument which prolonged an endless yellow. That’s all correct. No one wants a 24-lap caution (as at Dover), and few want to see a juvenile hissy fit among two drivers (as at Pocono). NASCAR will keep order in these regards, and that’s a credit.

Reading between the lines, and respect me if I’m wrong in the reading, Helton also seemed to be declaring that NASCAR would spike any incipient or rumored revolt in the garages over NASCAR’s apparent inability to administer its procedures and regulations, as has become evident this season. His mention of Petty (leader of an abortive driver uprising at Talladega in 1969) and his warning not to “take advantage of any situation” could be taken as an admonition to anyone thinking of getting out of order.

NASCAR did a good job Sunday at Michigan, running a clean race and keeping caution laps to a minimum, despite Darrell Waltrip’s antique admonitions on TV about opening the pits. As NASCAR has declared, it has to keep the pits closed for at least one lap to allow the pace car to pick up the leader and to slow the field, and for scoring to get the cars in order. That’s all understood.

Whether that has to do with NASCAR’s competence or with the fact that a wild-wrong situation did not arise (such as in the Busch race at Kentucky or the Truck race at Memphis) can be debated. Let’s just say we got through one without having to bash NASCAR as a bunch of idiots.

I’ve been waiting since Talladega in April for NASCAR to take control, and Helton’s declarations Sunday indicated the sanction is willing to take control of something. I worry, however, that NASCAR is “taking control” tree by tree, instead of looking at the forest.

I talked with several competitors Sunday morning in the garage, and most were shaking their heads and throwing up their hands. There is a general belief that NASCAR’s lack of a big-picture view has thrown the sport into confusion and left it open to ridicule. “At the CITGO where I go for coffee in the mornings, they just laugh at me,” one team manager said. “They say, ‘What the #### is going on?’”

NASCAR likes to talk about its “three-legged stool” -- competition, cost and safety. I’d suggest a larger “three-legged stool” -- sanction, competitors and customers. As much as we criticized Bill France Jr. over the years, he seemed to understand the balance among the three, with an agreement that NASCAR, like it or not, was in charge and would have the last word.

Helton noted that the “sport” would be here 50 years from now, and that NASCAR would be the final authority. That’s good. That’s the way Big Bill and Bill Jr. laid it out. It’s a dictatorship, and if you can find a better game, go play it. As Bill Jr. -- Mr. Big Picture -- told me 10 years ago, “I don't see too many people going broke around here.”

The problem, seems to me, is that NASCAR somehow has lost the balance among its three legs, with impending anarchy as a result. I’m not talking about endless cautions or driver disputes. I’m talking more about the balance between what is expected of the competitors and what is expected of the customers -- the "fans” -- with NASCAR as a firm but benevolent god.

If the sanction gives too much to either the competitors or to the customers, it loses control. Big Bill and Bill Jr. had an astonishingly grand view of the big picture, and a fine touch with the balance, that has seemed to be missing since Bill Jr. got sick four years ago. And listening to Helton Sunday was not reassuring. Somewhere, someone is missing the point.

The point? I think NASCAR is leaning too strongly in the direction of the customers, at the expense of the competitors. This bizarre “chase for the etc.”, scheduled to commence in September, is an example. It doesn’t matter what you’ve done all year, NASCAR seems to be saying. We'll give TV (increasingly the primary “customer”) some tricked-up version of how we race and hope people take it seriously.

Worse is the trend toward GWC finishes, which puts the competitors in danger so as to satisfy some element of fan-dom. Few in the garage like this idea, and fans probably wouldn't have cared had the idea not been proposed in the first place. Now, they believe they are entitled to it, and they throw cans and vegetables and dead chickens if they don’t get it.

I have heard and read some appalling statements from NASCAR officials and from promoters, along the lines that because the customers throw vegetables, we should give them what they want. Are we saying that all the customers need to do is to throw vegetables to get what they believe they want?

Customers: We want GWC, and we’ll throw vegetables if we don't get it. We didn’t know we wanted it before, but since you've given it to us . . .

NASCAR: Oh, anything you say. GWC it is.

Customers: Oh yeah? All we have to do is throw vegetables? All right. Now we want Dale Jr. to win every race. Otherwise, we’ll throw vegetables again.

NASCAR: uh, er . . .

Who’s in charge here?

We can go back to Petty in 1969 at Talladega, where the drivers attempted to take charge. Big Bill wouldn't allow it, and he resisted it, and he maintained the primacy of the sanction. Bill Jr. in the 30 years that followed kept to a firm, fine line in resisting attempts at unionization or franchise. The competitors were in line.

Certainly the whole game has changed. Ownership increasingly has been condensed into a few hands, and the drivers are multi-rich enough to where they don’t have to bow to the boss like they used to.

The tendency toward allowing the customers to dictate is what troubles me most. We have to go back to Talladega in October, and that will be a critical moment in determining the course of the next 50 years, Helton. What are you going to do when they throw vegetables, or worse?

The big problem NASCAR has currently is that its rules are too complicated and its procedures impossible to understand, especially to the customers. Every time NASCAR flips out another “chase for the etc.”, or a GWC, or the latest policy on scoring, or the latest on how to pit, or who gets the free pass under caution, and where the “lucky dog” is to be place, and in what line, and at what time, it becomes more confusing to competitors, fans, even to the officials in charge, none of whom are real smart to begin with.

In other words, no one seems to be in charge of an increasingly complex situation, with this descending from that except in that case, in which case we will do that case, and we’ll all throw vegetables and see what comes out.

What’s the answer? Beats me. I told a couple of colleagues Sunday that we need to begin polling to find ways to put the pieces back together (the dam already has broke) instead of constantly ripping NASCAR for its errors. Even we in the media can help, if we all cooperate.

The Michigan race was good. NASCAR got one out of three right last weekend, and there is some faint reassurance in that. Helton, bless his heart, is trying, and he works hard, and I’ll give him great credit for all that. I’d sleep much better, however, knowing that someone somewhere could see all this from the top down.

By the way, Brian showed up here Sunday morning. I didn’t get a chance to talk to him.
 
Whoaaaaaaaaa. Lots of reading and digesting there.
I gotta go think about this one for a bit before I comment.
Don't wanna go off half ****ed.
Lots of good stuff there.
Hmmmmmmmmmmm, just have to think a bit.
See ya later on this one.
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Not a whole lot there I can disagree with. Overall they do a decent job with a few exceptions.

1. Too many "unwritten" rules. When you have those, you leave the door to criticism wide open.

2. Too many rules period. The free pass thing has alone has caused more complications than rewards. A possible solution (and far from the only one I might add) would be to eliminate the free pass completely and allow only the cars one lap down on the inside of the lead lap cars on restarts. I still don't buy that the free pass was implemented to enourage not racing to the yellow. Either your technology can freeze the field or it can't. I still contend that the free pass is a means to artificially inflate competition. I don't want artificially inflated competition; I want results based on merit and merit alone.

3. This ties in to the above statement somewhat. I'm an old timer, been watching for right at 30 years. I have minimal problem with expanding the series to new markets; it has to be done. But IMO too much of what made the sport appealing in the first place has been lost in this expansion. I can't speak for what draws fans in today. I have no doubt that many are drawn by the same things that drew me...competition, the noise, the rumble, the classic battle between manufacturers, and an ambiguous thing I will call "flavor". The Southern 500, the unique challenge of a Bristol, the opposing qualities of a Martinsville and a Daytona, Darlington's mystique and Pocono's one of a kind layout and the pebbles of Rockingham and the wide turns at Michigan. I do think a lot of newer fans are drawn by the image of a certain driver, be it Junior or Rusty, Newman or Busch or Harvick or Martin or Bobby Labonte. Nothing wrong with that, so long as a greater appreciation comes with it.

4. Brian France has yet to show me he has the passion for the sport his ancestors did. Brian's a marketer, a skill the sport surely needs. But we can't change the essential essence of the sport to fit a marketing strategy. Baseball still pitches 60' 6" from home plate and they haven't added Burmese tiger traps between second and third yet. racing needs to concentrate on improving the quality of the product and let the rest work itself out. It always has, and it will again.

I had no intention of this post being this long. Sorry y'all. I'll shut up and climb back up my tree now.
 
I agree nascar needs to take charge of the vents. Recently they have lost that and seemed to think rules onto themselves would take care of the events. Wrong.

Taking charge and actually running the events is a good thing.

The added "excitement" that bwian and hunter are hell bent on jamming down "our" throats...I have nothing good to say....insults only, so I'll say nothing.
 
EMP, please step forward and take a bow! That was a very insightful response. I could not agree more with what you posted (and it wasn't as long as the article! :p ), and there is really not anything that I could add to what you said. Thank you! :)
 
Originally posted by EatMorePossum@Jun 22 2004, 08:24 PM
4. Brian France has yet to show me he has the passion for the sport his ancestors did. Brian's a marketer, a skill the sport surely needs. But we can't change the essential essence of the sport to fit a marketing strategy. Baseball still pitches 60' 6" from home plate and they haven't added Burmese tiger traps between second and third yet. racing needs to concentrate on improving the quality of the product and let the rest work itself out. It always has, and it will again.

I had no intention of this post being this long. Sorry y'all. I'll shut up and climb back up my tree now.
That hit the nail on the head right there. I agree with that 199% :cheers: Screw the dumb stuff, it will all work itself out in the longrun.
 
All very excellent responses to a quality article. There is a lot of info in the article that should be looked at. Should all of it be taken and used for change? I don't know, but it should all be looked at and discussed.

Good point about brian, EMP. He may be good at marketing and he may be a France, but that does not mean he is good at running NASCAR. Just like any other family business, just because you have the name doesn't mean you have the same ablity and passion to run the business. That's why most business have some sort of policy about nepotism.
 
EMP that was a geat post ! I have to add a few my 2 cents worth to this debate. First of all i think France is taking the marketing too far, in that i mean he is trying to do too much in too short a time. Getting greedy is what i would call it, Nascar is already the #1 spectator sport in America, why mess with a good thing to such a degree??? Nascar as a whole is making plenty of money , by adding all these rules changes, Dash for The Championship Top Ten Challenge Thing ( can you tell i don't like that concept?), Nascar is creating a marketing strategy that actually might and probably is hurting them at the moment. Taking charge right now is definetly a good thing, once you let the hens rule the hen house all all hell will break loose. The drivers need to know who is boss! I really feel the reaching out to new market areas is a good thing, to a certain degree. Just like anything too much of a good thing will come back to haunt you in the long run. Staying the course, making a few rule changes " for the better " ( no lucky dog pass, doing something about the last segment of a race where there is a caution under 10 laps to go,stuff like that) will improve the sport we love so much. I grew up around a garage, watching my dad work on cars with his best buddies, i saw Ray Everham race his modified back when no one knew who the hell he was, i watched Tim Richmond come to Stafford and put on a great show for the fans. Things like that will be imbedded in my memory for ever, not the crap that has happened in the last few weeks!
I really feel that it is cylical, the bad things will work themselves out, we just need to give it time. That doesn't , however, mean that the fans take charge and run Nascar or the drivers. Nascar will police itelf, it has to or it will fail.
 
I think this is an excellent article with a lot of really good points to think about.

I think he hit it right on the head, Someone needs to be incharge, and show they are. It gives everyone confidence in the system when the people in charge atleast appear as though "They" understand it.

I think it is our nature look for a leader, if you don't see one, become one. So in this case, the leadership appears so weak many different people are trying to take a leadership role. Which causes confusion, and in this case, mass confusion.

As the author stated, we need a leader that can see the big picture from the top down. Hopefully there is still some one in Daytona that still has that vision. If so the sport is safe. It may experience growing pains and take a little to sort them out but as long as the big picture is kept in focus it will be kept in order and healthy.
 
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