The Danica Factor

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ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona

With an average of 4.4 million people watching, ESPN’s live telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on Feb. 25 has broken the previous record as the most-viewed race ever on cable television for the series.

The race telecast earned a household coverage rating of 3.3, averaging 4,433,249 viewers in 3,304,012 households, breaking the record of 4,271,365 viewers in 3,170,109 households set for ESPN’s telecast of the Daytona race in 2010.

Ratings and viewership for the Daytona telecast were up 37 percent from ESPN’s telecast of last year’s race, which earned a 2.4 household coverage rating and averaged 3,246,875 viewers.
“We’ve seen two consecutive years of ratings increases with the Nationwide Series on our networks and NASCAR carried some strong momentum and storylines into this year,” said Julie Sobieski, ESPN vice president, programming & acquisitions. “This certainly represents a great start to the season.”
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From here.
 
No doubt she drives in fans, unfortunately the haters will have plenty to feed off of after ALL the events at Daytona!
 
YoRacefan said:
No doubt she drives in fans, unfortunately the haters will have plenty to feed off of after ALL the events at Daytona!
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Im the biggest Danica fan there is and yes, she will bring in the fans at the beginning because she is new, a great driver, fresh, and a woman. But, as Indycar proved overtime, this too will fade as she gets time in NASCAR. Indycar attendance has dwindled the past few years and she was full-time in that series. I hope Im wrong but I dont think I am.
 
DanicaFan said:
Im the biggest Danica fan there is and yes, she will bring in the fans at the beginning because she is new, a great driver, fresh, and a woman. But, as Indycar proved overtime, this too will fade as she gets time in NASCAR. Indycar attendance has dwindled the past few years and she was full-time in that series. I hope Im wrong but I dont think I am.
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Please try to justify your bolded comment.
 
DanicaFan said:
Im the biggest Danica fan there is and yes, she will bring in the fans at the beginning because she is new, a great driver, fresh, and a woman. But, as Indycar proved overtime, this too will fade as she gets time in NASCAR. Indycar attendance has dwindled the past few years and she was full-time in that series. I hope Im wrong but I dont think I am.
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I think Danica may have helped Indycar's attendance even as it was dwindling. JMO btw. Two things that may have had a effect on Indycar lack of fan enthusiasm over the sport. One, and the #1 reason was it was televised on Versus a hard to find channel on any cable system. Two, Indycar's boner for Franchitti. He was allowed to drive over other drivers without any penalties. When Powers hit someone he was penalized, Franchitti they look the other way. Also all the foreign drivers, Indycar doesn't seem to try and get American talent in the cars. Another factor may be because viewers knew that Danica was leaving.
 
blue92 said:
I think Danica may have helped Indycar's attendance even as it was dwindling. JMO btw. Two things that may have had a effect on Indycar lack of fan enthusiasm over the sport. One, and the #1 reason was it was televised on Versus a hard to find channel on any cable system. Two, Indycar's boner for Franchitti. He was allowed to drive over other drivers without any penalties. When Powers hit someone he was penalized, Franchitti they look the other way. Also all the foreign drivers, Indycar doesn't seem to try and get American talent in the cars. Another factor may be because viewers knew that Danica was leaving.
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Valid opinion, B. But mine differs from yours a bit. IndyCar Racing nearly died when Tony Effen George did his thing. His goal was to create an all-oval series for American drivers. We all saw how THAT worked out, eh? (I still wanna spit whenever I hear his name.) Miss Thang DID help keep a degree of interest and you are right about the TV invisibility (see Tony Effen George). But there was no audience for either Champ Car or the IR-effen-L after the split.

As for Dario and Will, I don't think that the favoritism shown to Mr. Judd has come close to the favoritism that The Intimidator was shown by NA$$CAR. Were there errors? Yes. And the guy responsible has been sent packing. But Dario earned every point and needs to make no apologies for his Championships, IMO.
 
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