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Monday, August 9, 2004; 1:53PM EST
(AP) Daytona Beach, FL -
McFlurry the new Offical Dessert of Nascar
This afternoon Nascar announced the signing of the McFlurry, a McDonalds dessert consisting of soft serve ice cream whipped and blended with a varying assortment of toppings, as the official dessert of Nascar. The McFlurry, courtesy of McDonalds, now becomes one of the many official sponsors of Nascar.
The relatively brief and unannounced press conference came in the midst of Nascar engaged in quite a battle with teams in terms of conflicts of interest in sponsorship. Recent winners, Jeff Gordon and Jimmie Johnson, both Hendrick Motorsports drivers, celebrated their victories without any TV exposure to Powerade, a Coca-Cola product and an official Nascar sponsor, in order to honor their own sponsorship commitments to Pepsi, a rival product to Coca-Cola. Fines have been handed down by Nascar to show their displeasure with teams who fail to honor Nascar's sponsors. Teams have voiced their displeasure against Nascar as well.
Nascar president Mike Helton stated, "We are very excited about having the McFlurry and McDonalds join our stable of sponsorships. I have had many past relationships with the McFlurry, and I needed the aid of Stacker2, also an official Nascar sponsor, to keep my weight down." When asked about the growing problem of conflict of interest, Helton replied, "We are a business, but we are always looking out for our drivers. Several of them need a McFlurry, several need some Stacker2, and being that they are Nascar sponsors, all the products are at the tip of their fingers." A McDonalds spokesperson was unavailable for comment at the time of this writing.
2004, The Associated Press
(AP) Daytona Beach, FL -
McFlurry the new Offical Dessert of Nascar
This afternoon Nascar announced the signing of the McFlurry, a McDonalds dessert consisting of soft serve ice cream whipped and blended with a varying assortment of toppings, as the official dessert of Nascar. The McFlurry, courtesy of McDonalds, now becomes one of the many official sponsors of Nascar.
The relatively brief and unannounced press conference came in the midst of Nascar engaged in quite a battle with teams in terms of conflicts of interest in sponsorship. Recent winners, Jeff Gordon and Jimmie Johnson, both Hendrick Motorsports drivers, celebrated their victories without any TV exposure to Powerade, a Coca-Cola product and an official Nascar sponsor, in order to honor their own sponsorship commitments to Pepsi, a rival product to Coca-Cola. Fines have been handed down by Nascar to show their displeasure with teams who fail to honor Nascar's sponsors. Teams have voiced their displeasure against Nascar as well.
Nascar president Mike Helton stated, "We are very excited about having the McFlurry and McDonalds join our stable of sponsorships. I have had many past relationships with the McFlurry, and I needed the aid of Stacker2, also an official Nascar sponsor, to keep my weight down." When asked about the growing problem of conflict of interest, Helton replied, "We are a business, but we are always looking out for our drivers. Several of them need a McFlurry, several need some Stacker2, and being that they are Nascar sponsors, all the products are at the tip of their fingers." A McDonalds spokesperson was unavailable for comment at the time of this writing.
2004, The Associated Press
Well knowing Nascar, it could be coming true any day now. :lol: