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Kyle48
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From jayski.com
The Sprint Cup? UPDATE: Looks like the NEXTEL Cup Series will be no more in 2007. Get ready for the NASCAR Sprint Cup Series, as the Sprint-NEXTEL merger gets finalized and the company's new name becomes attached to the NASCAR deal.(RacingOne)(6-13-2005)
UPDATE: Sprint and Nextel Communications announced details surrounding the brand strategy and logo to be used upon completion of the companies' merger, expected in the third quarter of 2005, pending shareholder and regulatory approvals. The new go-to-market brand name of the combined Sprint Nextel will be Sprint, with the Nextel name continuing as a key product brand. Given its broad market awareness and its history of innovation, the Sprint name was chosen as the lead go-to-market brand name for the new company.
Blending elements of Sprint's signature "pin drop" – representing clarity – and Nextel's bold yellow and black colors – which command attention – the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand. Additionally, in advertising, the new Sprint visual treatment will include the line, "Together with Nextel," as a reminder of the equity of these two strong brands coming together as one.
The new company will be committed to its partnership with NASCAR and its more than 75 million fans. The NASCAR NEXTEL Cup Series will maintain its current series branding through 2006, and decisions regarding the series name and branding beyond that season are expected to be made prior to the NASCAR NEXTEL Cup Series season opener in 2006. Sprint Nextel Corporation will serve as the corporate name of the combined company once the merger is approved.(Sprint)(6-23-2005)
Okay- let's just get Winston back, at least then we know the name will be the same for a few years.
- K y l e
The Sprint Cup? UPDATE: Looks like the NEXTEL Cup Series will be no more in 2007. Get ready for the NASCAR Sprint Cup Series, as the Sprint-NEXTEL merger gets finalized and the company's new name becomes attached to the NASCAR deal.(RacingOne)(6-13-2005)
UPDATE: Sprint and Nextel Communications announced details surrounding the brand strategy and logo to be used upon completion of the companies' merger, expected in the third quarter of 2005, pending shareholder and regulatory approvals. The new go-to-market brand name of the combined Sprint Nextel will be Sprint, with the Nextel name continuing as a key product brand. Given its broad market awareness and its history of innovation, the Sprint name was chosen as the lead go-to-market brand name for the new company.
Blending elements of Sprint's signature "pin drop" – representing clarity – and Nextel's bold yellow and black colors – which command attention – the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand. Additionally, in advertising, the new Sprint visual treatment will include the line, "Together with Nextel," as a reminder of the equity of these two strong brands coming together as one.
The new company will be committed to its partnership with NASCAR and its more than 75 million fans. The NASCAR NEXTEL Cup Series will maintain its current series branding through 2006, and decisions regarding the series name and branding beyond that season are expected to be made prior to the NASCAR NEXTEL Cup Series season opener in 2006. Sprint Nextel Corporation will serve as the corporate name of the combined company once the merger is approved.(Sprint)(6-23-2005)
Okay- let's just get Winston back, at least then we know the name will be the same for a few years.
- K y l e