dpkimmel2001
Team Owner
Very cool!
Full Story Here
Farmers Insurance will sponsor Hendrick Motorsports driver Mark Martin with a five-race deal to be the primary sponsor of the #25 Chevrolet. Martin will drive the special #25 with a special “throwback” paint scheme.
“This partnership makes a lot of sense for Farmers,” said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. “NASCAR fans are among the sports world’s most loyal and passionate. This is a great opportunity to show them why Farmers is an industry leader, just like Farmers customer and world-class driver Mark Martin.”
Martin and the famed #25 car will make their Sprint Cup debut at the May 21st NASCAR Sprint All-Star Race.
The special paint scheme will look like the #25 cars driven for the first time 25-years ago by legendary driver Tim Richmond. Richmond and crew chief Harry Hyde won seven races in the red #25 hot rod.
“We’re excited about this new partnership with Farmers and the opportunity to represent its nearly 24,000 employees and more than 50,000 agents,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an innovative company with very strong corporate values, and I’m confident that we’ll continue to work together for a long time to come.
“When you have a partner that’s essentially new to the sport, kicking off a program with a nod to the past is a unique approach. The No. 25 was my dad’s car, and it’s always held a special place in our history. Farmers choosing this paint scheme for its first race with Mark and Hendrick Motorsports means a lot, and I think our fans will really like it.”
“I’m proud to be associated with Farmers Insurance,” said Martin, 52, a 40-time Sprint Cup race winner. “I’ve been a customer for more than five years—my agent is in Searcy (Ark.)—so I know it’s a terrific company that offers the highest quality products and services.
“Bringing back that No. 25 paint scheme is something cool for the fans, and it fits really well with the Farmers colors and how the company embraces its own history. I remember watching what Hendrick Motorsports accomplished in ’86, and I just hope the 25th anniversary of the 25 brings us a little magic.”
Full Story Here