mike honcho
Knuckleheads
Too much Danica on TV coverage? NASCAR on ESPN analysts Dale Jarrett and Andy Petree, lap-by-lap announcer Marty Reid and ESPN vice president, motorsports, Rich Feinberg participated in a news conference Wednesday at Daytona International Speedway. Live coverage of the NASCAR Nationwide Series season-opening race at Daytona airs Saturday, Feb. 13, beginning at noon ET with NASCAR Countdown.
How do you balance the telecast on Saturday to not have too much Danica?
Rich Feinberg "We actually talked about that in our staff meeting this morning. First of all, I watched the ARCA race, and I thought SPEED's presentation was very balanced. I enjoyed it. There was a lot of Danica, but the reality is that was why I personally turned on the race, so it gave me what I was looking for. As big a story as that is, there are a lot of other stories here. First and foremost, it's about racing in Daytona. It's the biggest race for a lot of people. You win at Daytona and things change for you. And that's going to be our primary thing. After that, the next biggest story, and quite frankly opportunity for all of us, is Danica. It's our strong belief that there will be people that turn on Saturday's Nationwide telecast that perhaps don't watch a lot of Nationwide races or NASCAR at all, because of the interest in her. We want to serve that curiosity. We want to serve that interest because our belief is if they like what they see, and we provide them what they're interested in, they may come back next week, and next week, and watch Fox' Daytona 500 coverage, and read more stories. The more people that watch, the more successful the entire sport is. It's a balance thing but we also view it as an opportunity."(ESPN), see full transcript at espnmediazone.com.(2-11-2010)
How do you balance the telecast on Saturday to not have too much Danica?
Rich Feinberg "We actually talked about that in our staff meeting this morning. First of all, I watched the ARCA race, and I thought SPEED's presentation was very balanced. I enjoyed it. There was a lot of Danica, but the reality is that was why I personally turned on the race, so it gave me what I was looking for. As big a story as that is, there are a lot of other stories here. First and foremost, it's about racing in Daytona. It's the biggest race for a lot of people. You win at Daytona and things change for you. And that's going to be our primary thing. After that, the next biggest story, and quite frankly opportunity for all of us, is Danica. It's our strong belief that there will be people that turn on Saturday's Nationwide telecast that perhaps don't watch a lot of Nationwide races or NASCAR at all, because of the interest in her. We want to serve that curiosity. We want to serve that interest because our belief is if they like what they see, and we provide them what they're interested in, they may come back next week, and next week, and watch Fox' Daytona 500 coverage, and read more stories. The more people that watch, the more successful the entire sport is. It's a balance thing but we also view it as an opportunity."(ESPN), see full transcript at espnmediazone.com.(2-11-2010)