Disney owns:
Film
Walt Disney Pictures
Touchstone Pictures
Hollywood Pictures
Miramax Films
Buena Vista Home Entertainment
Pixar
Broadcast Television
ABC Network
Owned and Operated Television Stations
WLS - Chicago
WJRT - Flint
KFSN - Fresno
KTRK - Houston
KABC - Los Angeles
WABC - New York City
WPVI - Philadelphia
WTVD - Raleigh - Durham
KGO - San Francisco
WTVG - Toledo
Cable Television
ESPN
ABC Family
Disney Channel
Toon Disney
SOAPnet
Lifetime Network (partial)
A&E (partial)
E! (partial)
Radio
ABC Radio
ESPN Radio (syndicated programming)
WKHX – Atlanta
WYAY – Atlanta
WDWD – Atlanta
WMVP – Chicago
WLS – Chicago
WZZN – Chicago
WRDZ – Chicago
WBAP – Dallas
KSCS – Dallas
KMEO – Dallas
KESN – Dallas
KMKI – Dallas
WDRQ – Detroit
WJR – Detroit
WDVD – Detroit
KABC – Los Angeles
KLOS – Los Angeles
KDIS – Los Angeles
KSPN – Los Angeles
KQRS – Minneapolis - St. Paul
KXXR – Minneapolis - St. Paul
KDIZ – Minneapolis - St. Paul
WGVX – Minneapolis - St. Paul
WGVY – Minneapolis - St. Paul
WGVZ – Minneapolis - St. Paul
WABC – New York City
WPLJ – New York City
WQEW – New York City
WEVD – New York City
KGO – San Francisco
KSFO – San Francisco
KIID – Sacramento
KMKY – Oakland
WMAL – Washington DC
WJZW – Washington DC
WRQX – Washington DC
KQAM – Wichita
KKDZ – Seattle
WSDZ – St. Louis
WWMK – Cleveland
KMIX – Phoenix
KADZ – Denver
KDDZ – Denver
WWMI – Tampa
KMIC – Houston
WMYM – Miami
WWJZ – Philadelphia
WMKI – Boston
WDZK – Hartford
WDDZ – Providence
WDZY – Richmond
WGFY – Charlotte
WDYZ – Orlando
WMNE – West Palm Beach
WEAE – Pittsburgh
WDRD – Louisville
WPPY – Albany, NY
KPHN – Kansas City
WQUA – Mobile
WBML – Jacksonville
WFDF – Flint
WFRO – Fremont, OH
WDMV – Damascus, MD
WHKT – Norfolk Radio Disney
Music
Buena Vista Music Group
Walt Disney Records
Hollywood Records
Lyric Street Records
Magazine
Automotive Industries
Biography (with GE and Hearst)
Discover
Disney Adventures
Disney Magazine
ECN News
ESPN Magazine (distributed by Hearst)
Family Fun
Institutional Investor
JCK
Kodin
Top Famille - French family magazine
US Weekly (50%)
Video Business
Quality
Parks and Resorts
Disneyland Resort
Walt Disney World Resort
Tokyo Disney Resort
Disneyland Resort Paris
Hong Kong Disneyland
Other
Buena Vista Theatrical Productions
The Disney Store
Disney Cruise Line
ESPN Zone
Disney Toys
The Baby Einstein Company
Walt Disney Internet Group
Publishing
Book Publishing Imprints
Hyperion
Miramax Books
ESPN Books
Theia
ABC Daytime Press
Hyperion Audiobooks
Hyperion East
Disney Publishing Worldwide
Cal Publishing Inc.
CrossGen
Hyperion Books for Children
Jump at the Sun
Volo
Michael di Caupa Books
Disney Global Children's Books
Disney Press
Global Retail
Global Continuity
In short they are well positioned to do what they want and low ratings on ESPN may be in their plans somehow...
This is a great way to increase ratings. 