Truck series sponsor

All I've heard is that UPS briefly considered sponsoring the series (the truck connection would have been a great fit IMO) but with Dodge leaving it might make things a bit tougher.
 
A sponsor has to be able to justify the amount NA$CAR demands. In todays business climate that's going to be hard to do. Last I heard it was 50 million, that was a rumor and I have no idea if it's true. Anyone know different?
 
Well for comparison, reports indicate that Nationwide will pay between $10 and $12 million each year. The sponsorship runs for 7 years to run with the TV deal with ESPN/ABC (all Busch Series races are run on ESPN). Each year, Nationwide will pay a 6% escalation fee. Anheuser-Busch had been paying $8.5 million per year. In addition, Nationwide will be required to spend $4-$5 million in advertising on ESPN.
 
You must log in or register to reply here.
Back
Top Bottom