Darlington Overnight TV Ratings: FOX averaged a 3.5/7 on Saturday night for the NASCAR Sprint Cup Seriers race from Darlington Raceway. That's flat with last year's performance and ranked as the second highest-rated event of the day among the metered markets. See past races for 2013 and 5-year comparison chart on the 2013 NASCAR TV Ratings page.(5-14-2013)
Race and Commercial Breakdown of the 2013 Bojangles Southern 500: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday's race. Began recording the times at the Invocation of the race at 6:45 PM PM, and stopped at the waving of the checkered flag at 10:35 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 132
Total number of companies or entities advertised: 72
Number of traditional commercials (not split-screen): 123
Total number of companies or entities advertised: 70
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 9
Total number of companies or entities advertised: 8
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 3
Total number of brief promos of products/services during the race broadcast: 33
Total amount of time these brief promos take during broadcast: app. 3 min. 50 sec.
Start time to record race/commercial periods: 6:45 PM
End time to record race/commercial periods: 10:35PM
Total minutes of complete race broadcast: 230
Minutes of race broadcast: 177
Minutes of traditional commercials (not split-screen): 53
Minutes of 'Side-by-Side' commercials (split-screen): 5
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 1
Total race brdcst time 177 Total comm. brdcst time 53
See past races and links on the 2013 TV Commercials page.(5-14-2013)
