FLRacingFan
Team Owner
Can't really say I'm surprised to see who a large amount of the money has shifted towards.
Full essay
- NASCAR’s real television revenue has increased to $630 million in 2014 from $109 million in 1996 — a 476% increase. Prompted by networks’ demand for live-action sporting events, this annual broadcast money is expected to increase by another 30% to $817 million in 2024.
- Though the broad distribution of this cash has been consistent for decades, those who receive the money have changed drastically. Currently, approximately 22 groups earn at least 0.5% of NASCAR’s television revenue, which compares to 35 in 1996. The spreadsheet linked in this sentence estimates broadcast money earned by every team and track owner from 1996 through 2014.
- The France Family Group and Bruton Smith have benefited the most. The two families currently associate with an estimated 55.1% of NASCAR’s television revenue — a jump from 31.7% in 1996. They solidified and expanded their alignment with this revenue stream by purchasing more racing facilities and more shares of ownership in publicly-traded racing companies.