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United Parcel Service isn't giving up it's trademark color, but the box in it's logo is being shipped out. A UPS Boeing 767 will touch down at Louisville International Airport this morning bearing the company's first new logo since 1961. Gone will be the string bow atop a yellow-and-brown shield. A more contemporary look will incoperate the letters UPS in a brown shield outlined in yellow and gold. An accompanying tag line will read " Syncronizing the World of Commerce." Work on the logo, the fourth in UPS's 95 years, has taken about a year, says John Beystehner, senior vice president of world wide sales and marketing, who was formerly based in Louisville as vice president of airline operations. The transition to the new look will take years more. The 767 arriving today is one of the first of more than 88,000 vehicles, including 257 large jet aircraft, that will get the new design. About 40 planes will be repainted this year, but the air fleet change over won't be complete until 2008. Ground vehicles will be changed too, mostly following their normal three-year painting schedule. The logo will also appear on 1,700 facilities around the world, 70,000 drop off and retail access points, more than 1 million uniform peices and more than 3 billion packages annually. The logo, designed by Future Brand of New York City, also will appear on newly branded Mail Boxes Etc., which next will become the UPS Store. The logo also will be seen Sunday on the uniform and car of Nascar races Dale Jarrett, Beystehner said. Friday there will be a UPS announcement at Texas Motor Speedway.
