R
Restrictor Plate King!
Guest
Looks like Wal-Mart is too big a sponsor to be on just one racecar, i wonder if this was 12 years ago when Gordon was in the mid of his driving prime how things would've been then. He hasn't won consistently since 2007, I know it's Jeff Gordon & 12 years ago this was unthinkable but it is what it is. Hendrick will have to market him on his past performance, i don't think they'll have a problem putting a new top name on the car but if so, i'm sure DuPont will help out however they can...
Walmart passes on sponsoring Gordon's No. 24
NASCAR remains deal can be made to make chain exclusive mass retailer
Negotiations have broken down between Walmart and Hendrick Motorsports about sponsorship of the No. 24 Chevrolet driven by Jeff Gordon.
However, NASCAR's new licensing body, the NASCAR Teams Licensing Trust, remains confident a deal will be struck to make Walmart the exclusive mass retailer for the sport's apparel.
Those talks between the trust and Walmart are ongoing, according to industry sources, and a deal is expected to be in place in time for the 2011 season.
Walmart had been deep into discussions with Hendrick Motorsports to sponsor Gordon's car, but Walmart's interest in a primary sponsorship on a single car has waned.
One source said Walmart is in a re-evaluation process to determine the right place for its sponsorship spending and that it could still develop personal-services deals with an array of drivers, instead of going with a primary sponsorship of a single driver.
Industry sources added that word of a potential deal between Walmart and Hendrick had created a significant level of angst among the other Cup Series teams. They had expressed concern over how Walmart, as the licensed mass retailer for the trust, would manage its relationship with all of the teams when it was a primary sponsor for Gordon, and whether Gordon's merchandise would receive favorable display in the stores.
Without Walmart, Hendrick continues its search for a primary sponsor on the No. 24. DuPont has been the only primary sponsor Gordon has known since he came into the sport in 1992. The trio of DuPont, Gordon and Hendrick is the longest-running sponsor-driver-owner relationship in the Cup Series.
But DuPont's current deal runs out at the end of this season, and Hendrick has been on the hunt for a replacement. DuPont could remain with the team as an associate sponsor, and Hendrick might even revisit DuPont about the primary sponsorship. Pepsi also sponsors Gordon.
Walmart passes on sponsoring Gordon's No. 24
NASCAR remains deal can be made to make chain exclusive mass retailer
Negotiations have broken down between Walmart and Hendrick Motorsports about sponsorship of the No. 24 Chevrolet driven by Jeff Gordon.
However, NASCAR's new licensing body, the NASCAR Teams Licensing Trust, remains confident a deal will be struck to make Walmart the exclusive mass retailer for the sport's apparel.
Those talks between the trust and Walmart are ongoing, according to industry sources, and a deal is expected to be in place in time for the 2011 season.
Walmart had been deep into discussions with Hendrick Motorsports to sponsor Gordon's car, but Walmart's interest in a primary sponsorship on a single car has waned.
One source said Walmart is in a re-evaluation process to determine the right place for its sponsorship spending and that it could still develop personal-services deals with an array of drivers, instead of going with a primary sponsorship of a single driver.
Industry sources added that word of a potential deal between Walmart and Hendrick had created a significant level of angst among the other Cup Series teams. They had expressed concern over how Walmart, as the licensed mass retailer for the trust, would manage its relationship with all of the teams when it was a primary sponsor for Gordon, and whether Gordon's merchandise would receive favorable display in the stores.
Without Walmart, Hendrick continues its search for a primary sponsor on the No. 24. DuPont has been the only primary sponsor Gordon has known since he came into the sport in 1992. The trio of DuPont, Gordon and Hendrick is the longest-running sponsor-driver-owner relationship in the Cup Series.
But DuPont's current deal runs out at the end of this season, and Hendrick has been on the hunt for a replacement. DuPont could remain with the team as an associate sponsor, and Hendrick might even revisit DuPont about the primary sponsorship. Pepsi also sponsors Gordon.
