What was Busch's initial reaction?
"I just said, 'All right, whatever, let's do it,'" he said. "I wasn't too offended by it all so it wasn't too big of a deal."
Now the popularity of the promotion has been more than anyone expected.
"There's been a huge reaction," Busch said. "Everybody has been pumped about the commercials and more pumped about seeing me in the pink suit and driving that car.
"When they told me we were going to run the Sponsafier car for the Richmond Nationwide race, I was pretty excited," Busch said.
Busch made sure his Nationwide crew chief Jason Ratcliff got to share in the fun.
"I was making fun of [Busch's firesuit] and he said he was going to fix me up and make sure I was going to get one," Ratcliff said. "I told him I was not getting a pink firesuit, but unfortunately I'm getting a pink firesuit.
"I have to find out what kind of shoes you wear with a pink firesuit. I don't want to look out of place and wear my black shoes with a pink firesuit. I'm going to try to stay up on top of the pit box and hide."
Ratcliff pointed out that there are unique problems with driving the decorated car.
"I told somebody last week that if we're going to race a pink car, we better run good because you can't show up with a pink car and run bad. If you do, it's like a double whammy."
Laukes admits it has been hard to keep a straight face while dealing with the Busch car.
"We always get a smile when we see it," he said. "I really love the fact that we're engaging with the fans and they're enjoying the fact that rough-and-tough race car drivers are out there and we put them in compromising positions and they're fine."
Said Ratcliff: "It should be fun and I know it's something that Kyle's been looking forward To. He loves that pink suit. You know Kyle, he likes to stand out in the crowd."
