ROCKINGHAM RATINGS SLIP
Fox's broadcast of the Feb. 22 Subway 400 Nextel Cup race at North Carolina Speedway at Rockingham was that weekend's most watched sporting event, but its ratings slipped 1 percent, today's Sports Business Daily reports. Nielsen Media Research numbers show the race drew a 6.6 rating and a 16 share to easily outdistance ABC's 3.9/9 for the final round of the PGA Tour's Nissan Open. But the number fell just short of the 6.7/16 the event drew last year, the Daily says. The Goody's 200 Busch Series earned a 1.3 cable rating on FX, the Daily says.
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TV RATINGS JUMP IN LA
California Speedway says Los Angeles has seen the biggest increase in television ratings for the season's first two Nextel Cup races of any market in the United States. The track says ratings in Los Angeles have increased 86 percent from 2.8 in 2003 to 5.2.
Fox's broadcast of the Feb. 22 Subway 400 Nextel Cup race at North Carolina Speedway at Rockingham was that weekend's most watched sporting event, but its ratings slipped 1 percent, today's Sports Business Daily reports. Nielsen Media Research numbers show the race drew a 6.6 rating and a 16 share to easily outdistance ABC's 3.9/9 for the final round of the PGA Tour's Nissan Open. But the number fell just short of the 6.7/16 the event drew last year, the Daily says. The Goody's 200 Busch Series earned a 1.3 cable rating on FX, the Daily says.
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TV RATINGS JUMP IN LA
California Speedway says Los Angeles has seen the biggest increase in television ratings for the season's first two Nextel Cup races of any market in the United States. The track says ratings in Los Angeles have increased 86 percent from 2.8 in 2003 to 5.2.