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Miller Brewing Company announced that it will commemorate the 100th Anniversary of its High Life brand by bringing together High Life Racing's past and present to sponsor a stock car in the upcoming Busch Series race at the Milwaukee Mile, June 29. High Life was a prominent backer of all forms of auto racing for two decades beginning in the 1970s and sponsored the High Life stock car in which Bobby Allison captured the 1983 NASCAR Winston Cup championship. Now, High Life is returning to the track with the Jesel Racing team and the #66 High Life Dodge, which will be driven by rookie Chad Blount. The car will feature a paint scheme to honor High Life's 100th Anniversary and a design that resembles Allison's championship-winning High Life car. This sponsorship commemorating the 100th Anniversary will make High Life the primary sponsor of Blount and the Jesel Racing team at the Milwaukee Mile, June 28-29. Extensive visibility for High Life on the team's car and crew uniforms, as well as on the driver's suit, is included in the deal. A 23-year-old driver who has participated in 11 Busch Series race, Blount will be making his first-ever start at Milwaukee's one-mile oval in the GNC Live Well 250. This season, Blount has recorded one top-five finish (Texas Motor Speedway, March 29) in the series. In 2002, Blount competed in the ARCA Re/Max series and finished second in the championship point standings. Blount, a Walkerton, Indiana native, recorded four ARCA wins, five pole positions and 11 top-five finishes, en route to earning series Rookie-of-the-Year honors. The car driven by Blount will resemble Bobby Allison's familiar High Life stock car in which he won his 1983 NASCAR Winston Cup championship.
