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From NASCAR.com
Taking reality television to unmatched heights, Holigan Racing will field a NASCAR Busch Series car and an AMA Motocross team in 2004. The day-to-day efforts behind both teams will be part of a national television series on Spike TV, a national network.
The team will run 15 NASCAR Busch Grand National races, the full 16-event AMA Supercross schedule and the full 12-event AMA Outdoor Nationals.
Holigan Racing is owned by Michael Holigan, an expert home-builder and contractor with his own nationally-syndicated television series. Holigan is purchasing the assets of TKO Motorsports, a NASCAR Craftsman Truck Series team based in Ft. Worth, and will run the NASCAR and AMA teams from his new facility in Dallas.
David Starr, one of the top names from NASCAR's Craftsman Truck Series, will drive the Busch car, and will continue driving the Truck for Spears Racing. Todd Myers, a veteran who has worked previously with such names as Jamie McMurray, Brendan Gaughan and Starr, will serve as crew chief.
Lifekey Health Care, Inc. will sponsor the Busch team through its brand of Enzyte, the Once-A-Day tablet for natural male enhancement. Team Enzyte will be featured each week in "The Reality of Speed," a 52-week reality show debuting on the Spike TV network beginning Saturday, January 3rd at 10:30 AM. The series follows the lives of drivers, riders and members of both the NASCAR and AMA Holigan Racing teams as they prepare and compete on the grueling circuits.
"This is a unique positive position for a motorsports team and for a motorsports sponsor," Holigan said. "Bringing talents like David Starr and Todd Myers together, incorporating immediate, automatic national television exposure and bringing in a high-quality corporate sponsor like Lifekey Health Services and a product like Enzyte may very well be a first for this sport.
"We are proud to break ground with this exciting new series on Spike TV, and with an exciting new race team," he added.
The national television show is the first for Enzyte, and the first reality TV show starring a racing team. Enzyte joins such sponsors as Budweiser, Goodyear, and the U.S. Army, and is the first men's supplement to sponsor a race car team.
Holigan Racing LP is a newly-formed motorsports team created by Holigan, a former NASCAR Winston Cup team sponsor. Spike TV, the first network for men, is available in 86 million homes and is a division of MTV networks.
Taking reality television to unmatched heights, Holigan Racing will field a NASCAR Busch Series car and an AMA Motocross team in 2004. The day-to-day efforts behind both teams will be part of a national television series on Spike TV, a national network.
The team will run 15 NASCAR Busch Grand National races, the full 16-event AMA Supercross schedule and the full 12-event AMA Outdoor Nationals.
Holigan Racing is owned by Michael Holigan, an expert home-builder and contractor with his own nationally-syndicated television series. Holigan is purchasing the assets of TKO Motorsports, a NASCAR Craftsman Truck Series team based in Ft. Worth, and will run the NASCAR and AMA teams from his new facility in Dallas.
David Starr, one of the top names from NASCAR's Craftsman Truck Series, will drive the Busch car, and will continue driving the Truck for Spears Racing. Todd Myers, a veteran who has worked previously with such names as Jamie McMurray, Brendan Gaughan and Starr, will serve as crew chief.
Lifekey Health Care, Inc. will sponsor the Busch team through its brand of Enzyte, the Once-A-Day tablet for natural male enhancement. Team Enzyte will be featured each week in "The Reality of Speed," a 52-week reality show debuting on the Spike TV network beginning Saturday, January 3rd at 10:30 AM. The series follows the lives of drivers, riders and members of both the NASCAR and AMA Holigan Racing teams as they prepare and compete on the grueling circuits.
"This is a unique positive position for a motorsports team and for a motorsports sponsor," Holigan said. "Bringing talents like David Starr and Todd Myers together, incorporating immediate, automatic national television exposure and bringing in a high-quality corporate sponsor like Lifekey Health Services and a product like Enzyte may very well be a first for this sport.
"We are proud to break ground with this exciting new series on Spike TV, and with an exciting new race team," he added.
The national television show is the first for Enzyte, and the first reality TV show starring a racing team. Enzyte joins such sponsors as Budweiser, Goodyear, and the U.S. Army, and is the first men's supplement to sponsor a race car team.
Holigan Racing LP is a newly-formed motorsports team created by Holigan, a former NASCAR Winston Cup team sponsor. Spike TV, the first network for men, is available in 86 million homes and is a division of MTV networks.
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