Although a subscription to
The New York Times is probably necessary to enable the link, it's an interesting article regarding the streaming of sporting events.
"How American Sports Leagues Sold Out and Shattered Sports Culture"
A brief excerpt:
"For decades, our national sports leagues — the National Football League, the National Basketball Association, Major League Baseball, the National Hockey League — operated more like civic institutions. These organizations may have always chased the mighty dollar, but they also wanted their sports to last. And as such, they cared about strengthening such powerful intangibles as local pride, generational fandom and public ritual. Tradition was good business. Community built loyalty. Loyalty built value.
Then came the streaming wars. Starting in the early 2010s, live sports events were one of the last types of programming that guaranteed hundreds of thousands if not millions of real-time viewers, and the leagues began to be flooded with requests from streamers, such as Amazon Prime, Peacock and Max, begging for a piece of the pie. At the same time, the leagues were looking for a way to raise the cash required to invest in the lucrative opportunities offered by overseas expansion. And that’s when the business of sustaining sports in America took a back seat, and our country’s sports leagues stopped acting like caretakers and started thinking like asset managers.
The result is that dozens if not hundreds of games that make up America’s national pastimes are being sliced and diced and sold off to the highest bidder — be that a cable giant, or a streaming upstart, or a regional sports network or a subscription app. Games jump from one service to another with so little notice or apparent logic that even some of the biggest superfans struggle to track what’s available where.
Going to a game is similarly growing out of reach: From 1999 to 2020, the average price of a seat across all sports rose roughly twice as fast as overall consumer prices. It increased 19.5 percent between May 2023 and May 2025 alone, one of the
biggest jumps of any category tracked by the Bureau of Labor Statistics.
The result isn’t just inconvenient. It’s lonely. As access shatters, rituals vanish, as do the moments that make sports communal — a bar full of strangers cheering for the same team, the generational ties passed down through the seasons. Those experiences fade under a system that dictates that the more you can pay, the more you can see — until the game disappears behind another paywall."
