They know. About a decade ago Nascar/ISC were trying to build a track in New York that would be 3/4 mile. Two decades ago with Riverside closing Nascar/ISC wanted to build a 3/4-1 mile in San Jose at the County Fairgrounds.
Carl Edwards 60/1 to win Championship? when all the others are 10/1 or less!
If I still lived in Nevada I would put $10 on that one, he shouldn't be any worse than 12-15/1.